It's customary for big companies to protect their brands and to use lawyers to tamp down any trademark-infringement issues. It's not customary to do so in a gentlemanly fashion. But when lawyers for Jack Daniel's, the whiskey brand, sent author Patrick Wensink a cease-and-desist letter regarding the cover art for his book "Broken Piano for President," the remarkably cordial tone of the letter stood out. The cover of Wensink's book resembles the iconic black-and-white Jack Daniel's label. The lawyer who penned the letter, Christy Susman, eschewed the threats-and-venom route and, instead, took the path of sweetness and light. The company even offered to reimburse Wensink for the cost of changing the artwork in question. The letter went viral and has been called "the greatest cease-and-desist letter ever." No word yet on Susman's future writing career, but as for Wensink, he says he is planning on complying with the order -- but he and his publisher won't accept the money. We're going toRead More »from Jack Daniel’s Lawyer Cease and Desist Letter Goes Viral
- Mia Trovato | Trending Now – Tue, Jul 24, 2012
- Mia Trovato | Trending Now – Tue, Jul 24, 2012
If you misplace your wallet constantly, listen up! It can still make its way back to you -- even 15 years later. Don Golightly lost his wallet in 1997 while cliff jumping into Utah's Flaming Gorge Reservoir. Why he didn't just take his wallet out of his pocket is a story for another time. Golightly understandably figured that looking for it was a lost cause, and he figured he'd never see it again. Last Saturday, an unexpected visitor proved him wrong. A young man showed up at his house with the wallet, which he'd found while scuba diving in the Flaming Gorge. The wallet contained partly intact cash, some tarnished loose change, and an old driver's license. Luckily, Golightly hadn't moved in 15 years. The diver posted about his adventure on Reddit, where the tale has become a huge hit. One commenter noted that Golightly could send the cash to the U.S. Bureau of Engraving and Printing and recoup the value. Perhaps the diver will share in the riches.
What's the coolest thing you've everRead More »from Man Reunited with Wallet Lost at Bottom of Lake 15 Years Later
Note to self, if you're thinking about putting a message in a bottle and sending it down a river, put your name and telephone number on it -- you just might see it again. Thirty-five years after Sean Keown set afloat a glass bottle stuffed with a handwritten note at a favorite swimming hole along the White River in Rochester, Vermont, 14-year-old Justin Shepard found it, 75 miles away. Even though the bottle was uncorked when he found it near the Bellows Falls dam, the soggy note was still readable. Sheppard called the phone number to no avail. He turned to the Internet instead, where he was able to track down the note's writer. Shepard mailed a copy of the note to Keown, and it arrived last week.
Keown, then in elementary school, had promised the finder a reward. He may have had a candy bar or perhaps a soda in mind when he wrote those words. Luckily for Shepard, Keown is now thinking cash.Read More »from Message in Bottle Found after 35 Years
Mitt Romney's Twitter account is creating controversy not because of any actual tweets, but because of a sudden and dramatic spike in followers. The presidential hopeful gained more than 135,000 new followers over the weekend; prior to that, he'd been racking them up at a rate of 3,000 to 4,000 per day. The Twitter tracking site 140elect.com noticed the extraordinary growth, and folks in the Twitterverse immediately began tweeting their own theories. Here's one: "That awkward moment when people notice Mitt Romney has been buying followers."
Others suggest the followers aren't even human. Certain signs point to the possibility that some new arrivals could be "Twitter bots," as they have trouble spelling certain words and have no followers of their own. The Romney campaign's digital director, Zac Moffatt, rejects that theory, saying, "We have reached out to Twitter to find out additional informationRead More »from Mitt Romney Accused of Buying Twitter Followers
- Melissa Knowles | Trending Now – Fri, Jul 20, 2012
The 2012 London Olympic Games will officially begin in one week, and the queen's city has been sprucing itself up in anticipation of being at the center of the world stage. Along with new stadiums and enhanced security measures comes news that one of the city's biggest landmarks, the London Eye, will be transformed into an illuminating social media indicator of how people feel about the international games.
Former British decathlete Daley Thompson arranged for the Ferris wheel, the largest in Europe, to display a light show based on positive and negative reaction to the Olympics on Twitter. Here's how it works: When users use the hashtag #Energy2012, an algorithm based on "sentiment analysis" will track the tweets. The more positive the comments, the more the London Eye will glow. The program will rely on real-time "social sentiment tracking" that will split the tweets intoRead More »from London Eye Will Have Light Show Based on Twitter Enthusiasm
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MEET THE TEAM: Melissa Knowles, Mia Trovato and Henry Baker