Have you seen people dumping ice water over their heads on your Facebook and Twitter feeds? It's not just a way to cool down in the summer heat — it's also raising awareness of ALS.
The #IceBucketChallenge was started by Peter Frates, a former Boston College baseball player who was diagnosed with ALS two years ago. The 29-year-old and his family have made it their mission to spread the word about the neuromuscular disease and what they're doing to help find a cure.
Here's how the challenge works: You fill up a bucket of ice water, and get your camera. You inform everyone about the cause, and pour that bucket over your head. You then challenge someone else to complete the same challenge. They have 24 hours to post a video of themselves taking an ice water shower before passing on the challenge to others. If they opt out, they donate $100. Post the video using the hashtag #icebucketchallenge on all your social media accounts with a link to donate to the ALS Association.
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