If you're a fan of Uber as well as of electronic dance music, we have just the story for you. The wildly popular driver-on-demand app has taken over the world (it's in more than 205 cities), and one of its newest drivers got a lot of attention recently. Seen in a video on Uber's YouTube page, superfamous electric house music producer Deadmau5 got behind the wheel of his $300,000 McLaren 650S and spent the night picking up fans in Toronto to promote the app's low-cost alternative UberX service.
Most people would probably recognize DeadMau5, whose real name is Joel Zimmerman, in his typical mouse-head ensemble. When lucky riders got DeadMau5 as their driver, his famous symbol popped up on their app. On Sept. 10 he tweeted to his fans that he was working for Uber in downtown Toronto, and the rest is history. A pretty ingenious marketing move — we can't wait to see which celeb gets behind the Uber wheel next. Jerry Seinfeld would be a good pick, and he has a lot of cars to choose from.Read More »from Deadmau5 Surprises Fans as an Uber Driver