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Usually it is the commercials for the Super Bowl that the world looks forward to all year. However, this year a commercial that aired during the 54th Annual Grammy Awards ceremony has everyone talking. Burrito chain Chipotle aired its first-ever national ad, and people were saying it was more than just a commercial -- it was more like a message. The Chipotle ad, which was originally released this summer, aimed to demonstrate its commitment to natural and sustainable food. The two-and-a-half-minute spot titled "Back to the Start" is a stop-motion animation that features a farmer going about his traditional farming routine. The farmer then begins using industrial food production methods, but he realizes the impact it's having on his land, the livestock, and the surrounding community. So he decides to get back to his roots of natural farming. While the ad runs, Willie Nelson's cover of Coldplay's song "The Scientist" plays. Apparently Chipotle's creative ad has struck a chord with people who are conscientious about where their food comes from and how it's made. Since the ad ran last night, it has been tweeted more than 10,000 times. Plus, reviews of the ad are almost unanimously positive. One person called the ad "fantastic," and another added, "Cultivate a better world. Amen."
Staying in the world of advertising, the Westminster Dog Show has dropped its main sponsor--Pedigree. Why? The organization says it is trying to move away from emotional commercials. Westminster spokesperson and longtime TV host David Frei told the Washington Post that the "feedback [we] were getting from our primary audience was that they were seeing commercials that made them want to turn the channel." The Pedigree ads with the sad dogs looking into the camera from behind metal cages will not be shown. Instead, the Westminster Kennel Club has chosen to air Nestle Purina PetCare ads in place of the Pedigree commercials. So viewers will now see happy dogs catching Frisbees, playing in the snow, riding a surfboard, and running on the beach. Pedigree said it is "surprised and disappointed" by the replacement of its ads. Even though Pedigree admits that its ads can be depressing, it claims they do increase dog adoptions, with about 2 million pups adopted from pounds across the country last year. The advertiser also insists that it is simply trying to raise awareness of the plight of homeless dogs. The 136th annual Westminster Kennel Club dog show begins airing today from Madison Square Garden in New York.
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