Jeff Goldblum Stars in Hilarious GE Light Bulb Commercial

Jeff Goldblum Stars in Hilarious GE Light Bulb Commercial

A great way for advertisers to have viewers remember their client's product is to use laughter. Just ask Geico, which had an insanely popular commercial in 2013 featuring a hump-day-loving camel. You remember it, right? "Guess what day it is?"

There's a new ad to leave you in stitches — brought to us by General Electric. It features funny guy Jeff Goldblum promoting GE's new Link light bulb. In the over-the-top spot, the "Jurassic Park" actor plays Terry Quattro, a boastful, egotistical celebrity who owes his success to good lighting. In the commercial, the Terry tells the audience, "Now you can get successful-guy lighting at normal-guy prices."

The Link light bulb lasts 22 years and costs $14.97, which works out to 66 cents a year. That, Terry explains, is what he spends on moist towelettes every 13 seconds. You can even control the lights by using the Wink app on your smartphone, which connects to a Wink hub that is plugged into the wall socket, Terry adds.  The video is going viral, with about 700,000 views on YouTube so far.  And there's a good chance you have already seen it shared on your Facebook news feed.  Commenters on the video are mostly positive, with one person writing "This ad for GE smart lightbulbs is an instant classic."

It's not easy to make a funny ad about light bulbs, which is why GE hired the comedy duo of Tim Heidecker and Eric Wareheim, aka Tim & Eric, to direct it. You might know them from their shows on Cartoon Network's Adult Swim. As for Goldblum, he might be the brightest idea GE has ever had.