Teens getting 'ugly' for social media in the #DontJudgeChallenge

Teens getting 'ugly' for social media in the #DontJudgeChallenge

A new social media challenge is going viral, and this time around it involves teens trying to look unattractive for the camera.

Smearing makeup on their faces to create fake acne, uni-brows, and scars, the teens re-emerge after quick blackout to reveal their true, beautiful, meticulously made-up selves.

The #DontJudgeChallenge started with good intentions — it was supposed to be a social media campaign against body-shaming — but it has since drawn a lot of backlash.

The point of the campaign is to not "judge a book by its cover," but critics say the challenge only continues to reinforce stereotypes of what is beautiful and what is ugly. At the same time, the videos mock people who do have these "flaws."

Many of the critics have started a counter-movement, #BeautyInAllChallenge, where all faces are embraced, no transformation needed.

As for the #DontJudgeChallenge, maybe it should be renamed: #Don'tJudgeMeI LookBeautifulWithMakeup — but that's probably not the best hashtag.