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Video for New Toy Company Has Girls Saying 'No' to Dolls and Princesses

Mia Fitzharris
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With the holidays just around the corner, you might have young girls to shop for on your list. If so, check out today's video. According to the mantra of a new toy company, GoldieBlox, you don't have to look for the perfect gift for a girl in the doll or princess aisle. Engineering- and building-focused toy company GoldieBlox released a music video featuring three girls smashing stereotypes of the kind of toys and activities young girls really like. An insanely intricate Rube Goldberg machine, aka the Princess Machine, helps tell the tale. The video, which has more than 3.5 million views so far, is accompanied by a special rendition of the Beastie Boys song "Girls."

GoldieBlox is the brainchild of Stanford engineer Debbie Sterling, who just last year got funding for the company through a wildly successful Kickstarter campaign raking in more than $285,000. The company says, "We believe that femininity is strong and girls will build the future — literally." Sterling believes that building toys develop special skills and get kids interested in engineering and science. Some more exciting news for GoldieBlox: It is in the running to win a Super Bowl commercial spot as part of Intuit's Small Business Big Game contest. You can vote for GoldieBlox here.

GoldieBlox's recent video brought to mind a story that came out during Halloween season — Marvel made waves for stereotypically making its Spider-Girl pink and with a skirt.

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Marvel's controversial pink Spider-Girl costume


Would you buy any girls on your holiday shopping list some GoldieBlox? Tell us on our Facebook page or on Twitter.

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