With $2 million boost from Senate GOP, Fiorina attacks Boxer in new ad
Senate Republicans are chipping in $2 million to boost Carly Fiorina's bid to unseat California Sen. Barbara Boxer. The money is going into a statewide ad sponsored by Fiorina and the National Republican Senatorial Committee that depicts Boxer as a failed senator who did nothing to stop California from falling on hard times.
The 30-second ad, which features an ominous narrator, uses black-and-white photos, not unlike images made famous during the Great Depression, to depict a state suffering from high unemployment and financial despair.
"After 28 long years of Washington partisanship, this is Barbara Boxer's California," the narrator says, as images of a barren field and a tent city of the homeless flash on the screen. "Trillions in reckless wasteful spending, destroying small business, killing jobs, crushing hopes."
Viewers see liquidation signs; an abandoned home, padlocked behind a gate; and a photo of a forlorn-looking mother and child. "We can change this," the narrator says, as an image of the U.S. Capitol building at sunrise flashes on the screen. "But only if we change the people we send to Washington. California cannot afford Boxer for six more long years."
You can watch the ad here:
The National Republican Senatorial Committee originally budgeted roughly $1.8 million on the California race, but hadn't planned on spending the funds until the final weeks of the campaign. But Boxer has slowly gained in the polls in recent weeks, prompting Republicans to move up the investment. It's unclear if the GOP is willing to spend more on the race, or if Fiorina will chip in some of her own cash to keep up with Boxer's campaign spending.
Republicans in Washington are hoping Fiorina will tap her personal fortune in the race, given the GOP's limited resources in the final month of the campaign. As The Upshot has previously reported, Fiorina had spent $5.5 million of her own cash in order to secure her GOP primary win.
(Screenshot of Fiorina/NRSC ad)