The same ad agency promoting Michelle Obama's "Let's Move" campaign is also working on the social media campaign of the super-sized version of the super-sweet drink Capri Sun. Awk-ward.
The fruit juice in a pouch was named by Disney as one of the products it will ban from advertising on its network because it does not meet the minimum requirements for limits on calories, fat and, sugar.
The first lady recently praised Disney at a press conference, calling its move at a "game changer." She noted that kids see $1.6 billion a year worth of food and drink marketing, making parents feel like the "deck is stacked against them." She added, "That's what our entire Let's Move initiative is about. It's about empowering parents."
It's unclear if the first lady was aware that the ad agency, SS+K, has been empowered to roll out a social media campaign for the larger Capri Sun, which has more corn syrup than fruit juice in its listed ingredients.
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