The Upshot
  • The same ad agency promoting Michelle Obama's "Let's Move" campaign is also working on the social media campaign of the super-sized version of the super-sweet drink Capri Sun. Awk-ward.

    The fruit juice in a pouch was named by Disney as one of the products it will ban from advertising on its network because it does not meet the minimum requirements for limits on calories, fat and, sugar.

    The first lady recently praised Disney at a press conference, calling its move at a "game changer." She noted that kids see $1.6 billion a year worth of food and drink marketing, making parents feel like the "deck is stacked against them." She added, "That's what our entire Let's Move initiative is about. It's about empowering parents."

    It's unclear if the first lady was aware that the ad agency, SS+K, has been empowered to roll out a social media campaign for the larger Capri Sun, which has more corn syrup than fruit juice in its listed ingredients.

    SS+K, which did not respond to a request for

    Read More »from Ad agency that marketed first lady’s ‘Let’s Move’ campaign also promotes sugary drink
  • UPDATE: Coast Guard officials now say that the report of an explosion on a yacht off the coast of New Jersey may have been a hoax.  Searchers have been unable to find any debris, a sign that there may not have been an explosion at all, a Coast Guard spokesman said.


    An explosion aboard a yacht reportedly caused all 21 passengers to abandon ship, safety officials say. The yacht was reported to be 17.5 miles off the New Jersey coast, east of Sandy Hook. The Coast Guard has deployed helicopters and rescue boats to the scene, but has yet to find any signs of the explosion.

    Little is known about the cause of the explosion, but according to early reports, as many as nine people were injured in the blast. All passengers have been accounted for. WABC reports that the Coast Guard was alerted to explosion aboard the yacht, named Blind Date, at 4:20 p.m. A nearby vessel, named Erica, was reportedly helping with the rescue while Coast Guard personnel were on route.

    As of 6:15 p.m., the

    Read More »from Coast Guard: Reports of yacht explosion may be hoax
  • Our earth is covered by more than 75 percent water, yet we know more about the moon than the depths of the sea. Today on World Oceans Day we celebrate and honor oceans by recognizing the underwater footprint we all unknowingly leave behind.

    When it comes to plastic, what you throw away doesn't really go away. This was evident on my journey to one of the most remote ends of the earth - the Midway Atoll. This small piece of land in the middle of the Pacific Ocean near the northwestern end of the Hawaiian archipelago was one of the most beautiful places I have ever been to, and should have been the most pristine. There are no cars, streets, lights or air pollution, yet I couldn't escape the remnants of modern society littered everywhere in the form of plastic.

    I had heard about this "island of garbage" in 2005 and was immediately intrigued. As a surfer, scuba diver and ocean lover, the ocean has always been an integral part of my life. What started out as research for a short segment for

    Read More »from Digging into the Great Pacific Garbage Patch


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