But help is on the way: The dairy group has a new marketing strategy that slyly suggests men should buy women milk to alleviate monthly symptoms in the women they love. The campaign includes billboards, a website, and radio ads that advise men on how to deal with their hormonally challenged, blame-casting wives and girlfriends. One ad shows a man holding a gallon of milk with the headline: "We can both blame myself."
The spoof website, EverythingIDoIsWrong.org, includes a color-coded "current global PMS level," a "puppy dog-eye-zer" that supposedly gives a guy's face a look that's hard to stay mad at, and a "video apology enhancer." The site also provides an "emergency milk locater," natch.
Responses on Yahoo! News have been mixed. One commenter sniped, "Udderly ridiculous." Another gave it the thumbs-up, writing, "This ad campaign is hilarious. I don't getRead More »from Got controversy? New milk campaign helps men deal with PMS