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    Blue Water Media Engineers a Striking New Website for the Environmental Design Research Association

    PRWeb – Mon, Jan 23, 2012

    Boasting Enhanced Visual Appeal and Functionality, the New EDRA Website Drives User Engagement and Promotes Advances in the Field of Environmental Design.

    Washington, D.C. (PRWEB) January 23, 2012

    Leading design researchers and practitioners at the Environmental Design Research Association (EDRA) recently launched a new website crafted by leading D.C. area web design firm, Blue Water Media. Built in the award-winning Drupal content management system, http://www.edra.org contains an interactive blog and events calendar, robust resources section and social media integration. Aesthetically appealing and easy to use, the site embodies EDRA’s efforts to create diverse environments where people and communities thrive.

    The redesigned website is significantly more visually appealing and user friendly. A dynamic image slideshow featuring striking sketches of urban landscapes greets users on the homepage, bestowing the site with a design-oriented and cutting edge feel. The more streamlined and organized interface delivers a sizable amount of information in an easily digestible manner. Additionally, prominently-located call-to-actions help users find conference, membership and donation information easily and efficiently, while the use of breadcrumb navigation further enhances usability.


    The sizable resources section of the website, which contains more than 5000 citations, publications, conference proceedings, and a section specifically dedicated to students, highlights EDRA’s involvement in progressive research. The calendar feature provides users with easy access to event information in a single centralized location and encourages users to learn more about upcoming events in the environment and behavior disciplines. Social media integration combined with knowledge networks focused on specific topic discussions showcases EDRA’s emphasis on community and collaboration.

    Blue Water Media’s implementation of the Drupal content management system will enable EDRA to easily update content to the website independently, ensuring the site remains an up to date and a comprehensive information resource for its target audience of academics, policymakers and design practitioners, as it continues to grow and evolve as an organization.

    The new and improved site provides the ideal platform to engage and grow EDRA’s vibrant network of design visionaries as well as promote EDRA’s advances in environmental research and design in the digital space.

    About EDRA


    The Environmental Design Research Association is an international, interdisciplinary organization founded in 1968 by design professionals, social scientists, students, educators, and facility managers. The purpose of EDRA is the advancement and dissemination of environmental design research, thereby improving understanding of the interrelationships between people, their built and natural surroundings, and helping to create environments responsive to human needs. For more information, please visit: http://www.edra.org

    About Blue Water Media


    Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full lifecycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bluewatermedia.com/.

    ###

    Kate O’Donnell
    Environmental Design Research Association
    703.506.2895
    Email Information


     

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