It wasn’t easy, but Electronic Arts (EA) managed to beat out the competition and make history by being named the “Worst Company in America” by Consumerist readers two years in a row. Consumerist writer Chris Morran says that EA won the award for a second straight year because it continued “treating… customers like human piggy banks” and released “so many incomplete and/or broken games with the intent of getting your customers to pay extra for what they should have received in the first place.”
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The most notorious public relations nightmare for EA over the past year was its launch of a new SimCity game that features always-on digital rights management (DRM) technology that forces gamers to play online. This always-on requirement put a much heavier strain on EA’s servers than the company had anticipated and thus rendered the game completely unplayable for the vast majority of owners during its initial launch period.
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The SimCity disaster gets special mention in Consumerist’s write-up, as Morran says that the game is “just the latest in EA’s long history of annoying its customer base with bad support.”
This article was originally published on BGR.com
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