Campaign Takes On Big Tobacco -- By Supporting It [VIDEO]

Mashable

A political campaign in California aims to increase the price of cigarettes by one dollar and use the proceeds to fund cancer research. They've released this hilarious video on Tuesday to get the word out, and it's already approaching 100,000 views.

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In the satirical video, a group of Californians explain why they're in favor of Big Tobacco.

"I support Big Tobacco because I love their ads," says one woman in the video. "And so do my kids."

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Chris Lehman, campaign manager for the effort, considers the YouTube video an effective way to fight the financial behemoth that is the tobacco lobby.

“Let’s be clear: we can’t match Big Tobacco, which has contributed more than $40 million to the opposition,” said Lehman.

“But what we can do is rely on thousands of smart Californians who see through Big Tobacco’s smokescreen and will help spread our messages online.”

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Fun fact: The ad was created by Portal A, the team behind the much-loved "Ed Lee is 2 Legit 2 Quit" video, a Mashable favorite.

Do you think this video will help or hurt the campaign? Sound off in the comments below.

This story originally published on Mashable here.

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