A Canadian car dealership is challenging consumers to tweet their way to a new Audi.
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Pfaff Automotive launched a campaign that asks people to register for a "Tweet Race" by signing up for a new Twitter account or signing in with an existing one. Starting from Aug. 27, when the campaign began, the first 10 people to reach 2,500 followers will win a key; one of those keys will unlock the door of a new 2013 Audi A4.
The grand prize comes with a free tuning package valued at $5,000 and a year-long lease, according to the campaign, which is only available for residents in the Canadian province of Ontario.
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Those who register will have to authorize the third-party application, PFAFF Tweet Race, to use their Twitter accounts.
The campaign's official site features a track that visually maps the Tweet Race, and also lists participants who are on its leaderboard.
So far, only three users have passed the 2,500 mark: @batsirai with a little over 7,000 followers, @javagraba with just over 6,700 followers and @_bsmith_ with close to 3,000 followers.
The top three, who did not immediately respond to requests for comment, have tweeted about their involvement in the contest.
Reached out to a few popular friends and my Twitter following blew up today... waaay more than I expected - thanks guys!
#pfafftweetrace— batsirai (@batsirai) August 28, 2012
I just registered for the Pfaff Tweet Race. Gas up for your chance to win a tuned Audi A4 for a year.
#pfafftweetrace shar.es/v85To— javagraba (@javagraba) August 11, 2012
Get your friends to Follow me
@_bsmith_ ! I can win a New Audi!— Sm1tty (@_bsmith_) August 27, 2012
Both @batsirai and @_bsmith_ are active users, tweeting at least several times a day, but @javagraba curiously only has three tweets in total, though the coffee-sleeve maker tweeted that it is giving away free merchandise to entice new followers.
Check out our facebook page, we are giving away a ton of free stuff for helpinggenerate new followers, so check it out and share away!
— javagraba (@javagraba) August 28, 2012
User @_bsmith_ is dominating the site's "race stats" section, as the fastest participant to reach 100 followers, among other distinctions.
Mashable asked Christopher Pfaff, chief executive officer of Pfaff Auto, about the possibility of participants cheating by paying for more Twitter followers. He did not immediately respond to requests for comment.
The dealership also released ads promoting its Tweet Race, with headlines including, "A virtual race for very real bragging rights" and "Update your status with status." The ads all feature the Audi A4.
What do you think of the campaign? Let us know in the comments.
Image courtesy of Audi
This story originally published on Mashable here.