Marketing can be an expensive overhead for charities, and much of donors financial contributions can be swallowed up in marketing costs. Should charities receive free marketing exposure because they are a charitable cause or do minimal marketing to keep marketing costs down? Marketing Quotes looks into some of the costs that charities face in the world of marketing.
Basingstoke, UK (PRWEB UK) 16 February 2012
Every charity needs to have a website, which means employing a designer to produce the website, and then the additional costs of development (updating the site with news and information) and internet advertising for awareness (paid advertising to Google).
Charities need literature (brochures, leaflets etc.), which need to be designed and printed.
Charities need to have PR coverage, which means using either a PR consultant or PR agency.
Some charities (such as Oxfam, Wateraid and McMillan) use traditional forms of advertising (such as TV or radio) to create awareness (particularly around Christmas time), which all needs to be paid for.
There are around 160,000 registered charities in the UK (according to the to the Charity Commission of England and Wales), so the money donated to them that is spent on advertising (combined for all charities per year) must run into tens of millions of pounds.
Oxfam (one of the worlds best known charities) does advise on their website about 'How we spend your money' that for every £1 donated, 83p goes to the cause, 10p goes to support and 7p goes to generate future income (which could mean marketing/advertising).
Should charities receive free marketing, as donors money is going towards private businesses (web developers, Google PPC costs, TV advertising etc.) or should donors just accept that there will be a percentage of donations that do not go to the cause?
Marketing Quotes commented that some marketing companies do offer reduced rates for charities or do work on a support basis (instead of donating funds, they donate skills and time) but marketing will always be an expense for charities.
Sponsorship advertising is becoming more popular (McMillan recently were a sponsor at the London Marathon) as a way for charities to raise awareness and boost exposure for the charities cause; but again there are costs involved (promotional banners, give-aways etc.) that do need to be purchased.
Marketing Quotes highlighted that charities are in a difficult situation; they need to have a lot of marketing in order to raise awareness of their cause and generate donations; however the marketing needs to be paid for - and this can only come from donators contributions.
About Marketing Quotes - Marketing Quotes is a free service to help UK businesses to find local marketing agencies. Many charities have approached Marketing Quotes to look into marketing prices and seek to reduce marketing costs.
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David Blackburn
Marketing Quotes
08452249061
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