London soccer club Chelsea won its first Champions League title on Saturday, defeating German side Bayern Munich to become Europe's best team. It was a nail-biting close final match that went down to a penalty shoot-out.
But on Twitter, it wasn't even close -- Chelsea was dominant.
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The all-star London club gained 73% of team-specific Twitter mentions related to the match, while its star players were buzz magnets as well. The match's five most-mentioned players -- in order, Didier Drogba, John Terry, David Luiz, Ashley Cole and Petr Cech -- all suit up for the Blues.
Chelsea's coach even outpaced his Bayern counterpart by a rate of more than two mentions to one.
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This is all according to research by the marketing firm ExactTarget, which tracked and analyzed more than 1.1 million match day tweets to see how the Champions League final played out online. ExactTarget's findings are summarized -- in both German and English -- in the infographic below.
Despite soccer's worldwide appeal, nearly 69% of Champions League chatter took place in English. The chattiest countries? Great Britain, at almost 23%, the U.S. (9.9%), Brazil (9.4%), Germany (8.6%) and Indonesia (5.8%). The rest of the world together, meanwhile, produced just over 43% of Champions League tweets. Spanish was the second most popular language for tweeters, at 15.8%.
This celebratory tweet from Chelsea's official Twitter account gathered the most match day retweets, with more than 7,000. Congratulatory posts from UEFA and Spanish power FC Barcelona also gathered more than 2,800 retweets apiece. Chelsea, meanwhile, used the weekend's social media buzz to surge past 1 million Twitter followers.
For the full picture of how this weekend's Champions League final played out on Twitter, check out the infographic below.
Did you follow the match? What role did Twitter play for you? Let us know in the comments.
Thumbnail image courtesy toksuede, Flickr.
This story originally published on Mashable here.
- Sports & Recreation
- Champions League
- Bayern Munich