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    Cloth App Organizes Your Wardrobe on Your iPhone

    By Lauren Indvik | Mashable – Fri, Dec 16, 2011

    The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

    [More from Mashable: It’s the Last Day to Vote in the Mashable Awards]

    Name: Cloth

    [More from Mashable: Pinterest: Behind the Design of an Addictive Visual Network]

    Quick Pitch: Create an easily accessible catalog of your favorite outfits.

    Genius Idea: In the App Store, there are more than a few solutions for snapping, saving and sharing your outfits with others. None, however, offers as clean a user experience as Cloth [iTunes link], nor (in most cases) as many privacy options.

    Unlike Fashism, Pose or Go Try It On, Cloth has no built-in social network and no registration is required. By default, any photos you take of your clothing are saved in the app alone -- ideal for those of us who want to remember and organize our outfits, but don't always (or ever) want to broadcast them to the world.

    Still, those who would like to share your ensembles can: The app lets you cross-post your images to Facebook, Twitter and Tumblr. You can also send your photos to ClothApp.com to be featured on the site. (Sharing via email would be a welcome addition.)

    Images can be allotted to one of several categories (such as work or evening) and tagged (I tag my outfits by season, color and designer), although there's currently no way to browse looks by tag. You can also leave notes and save images to your device's photo album.

    Photograph enough outfits, and you'll have an easily accessible thumbnail catalog of your entire wardrobe. You can also go back and edit your uploads at any time.

    Cloth was developed by Maxim senior editor Seth Porges and his girlfriend, fashion designer Wray Serna. As the story goes, Porges recognized a need for the app after watching Serna use her iPhone to take photos of outfits she was packing for a trip.

    Cloth costs $1.99 in the App Store, a price Porges hopes people will be willing to pay because the app doesn't require them to fork over their personal details or view ads. "We've seen a huge trend towards free, ad-supported business models online, and I think people are so burnt out on always having to sell their souls to use anything," he observed in an email to Mashable. "[I think] there may be a movement towards people willing to pay a few bucks for a no-strings-attached utility such as this."

    Series Supported by Microsoft BizSpark

    The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

    This story originally published on Mashable here.

     

    1 comment

    • Benny
      Benny  •  5 mths ago
      Who has that many clothes?
     Post a comment
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