Ever stared at your closet in the morning, fraught with indecision over what to wear? A new web app can make sure that never happens again.
European clothing brand Pimkie created the Color Forecast app to help women get dressed in the morning. High-tech cameras installed in Paris, Milan and Antwerp scan the streets, calculating trending colors around the clock.
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Camera images feed into an application that computes the most popular colors seen on the street at the moment. The fashion-forward crowd can consult the website and soon-to-be iPhone app as a what-to-wear guide.
The Color Forecast web app updates every few seconds, showing a live stream of fashionable streets in the three European fashion capitals. Comprehensive graphs display current trending colors, the hourly trends of past days, the week's popular colors (organized by day into three segments) and last month's trending colors on an infographic.
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How does the app work? Cameras only consider moving objects, ignoring still cars and green trees in the frame. As people walk by the camera, it picks up colors and the application starts processing images.
"It collects the clustering of moving colors, you have to sort these buckets by order of importance -- their quantity, brightness and saturation," Pedro Cruz, the application's visualization designer, tells Mashable.
The app's simple interface hides the complex technology driving it. The one-camera setup in each city is very simple, Cruz says. The project's complexity lies in building and maintaining an application that doesn't crash as information is constantly being filtered and analyzed.
Happiness Brussels is the ad agency behind the concept. The agency's CEO, Karen Corrigan, says the ongoing project will inspire fashion-driven women to "follow or to deny the real-time, instant fashion trends."
The agency wanted to encompass the idea of instantaneous trends proliferated through social networks with the application.
"In this way, the technology remains a means to make a concept happen and deliver the content," Corrigan says.
The color predictor pairs up clothing from Pimkie's merchant site with each color. Pimkie will "fine tune" the colors of their collections, according to Corrigan.
This technology has completely changed the way Pimkie markets its clothes and accessories.
"The Pimkie Color Forecast tool is a way to not only claim that Pimkie is there to help its clients, but to actually really do so," Corrigan tells Mashable. "The tool allows Pimkie to present its collection that matches the colors of the moment."
The iPhone Color Forecast App will be available at the end of April.
Do you use social media or fashion apps to follow trends? Is this an app you will download? Tell us in the comments.
Image courtesy of Flickr, mrsraggle
This story originally published on Mashable here.
- Technology & Electronics