Contently, a platform that helps brands in need of content find freelance writers in need of work, will unveil a new tool on Thursday called Portfolio+ that is designed to help writers build up their own brands.
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Portfolio+ provides a quick and simple way for full-time journalists and freelancers to showcase their published work online and track some of the key analytics about how those stories are shared across the web.
To start, users are asked to sign up for the feature with their Facebook account and then enter in a list of publications they have written for. Contently then automatically crawls for articles that the user has published online and creates a basic profile. From there, the user can choose which articles should be featured on his or her Portfolio+ page.
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Portfolio+ also displays some interesting statistics about writers' work, including how many clips they've published and words they've written, the number of total followers they have on social networks and the share counts for their work. So users even have the option to display their most shared stories or their most commented stories on their Portfolio+ page.
Contently isn't the first service to help users create a homepage for their career. Sites like AOL-owned About.me and Flavors.me provide general users with a kind of digital business card -- though they focus on a summary of one's work experience, rather than a portfolio of clips. Then there's Muck Rack, a service that tracks what journalists tweet about and also features portfolio pages for writers.
One big difference between the portfolios on Contently and Muck Rack, according to Contently co-founder and chief innovation officer Shane Smith, is that Muck Rack requires writers to manually input all their articles, while Contently is more automated and designed to serve as a homepage for the writer. Beyond that, Contently also offers a wider range of tools for writers to track their work.
Going forward, Contently plans to distinguish Portfolio+ even more by launching features that let writers discover who is plagiarizing or quoting their articles without linking back, a common problem among journalists. The goal of this feature, which Snow says should launch later this fall, is to help writers get more credit for their work.
"Our mission is to help journalists build their careers, build their personal brands, get more credit for their work, basically anything that we can to provide value to the new generation of journalists," Snow said.
Image courtesy of Contently
This story originally published on Mashable here.