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    Cracker Barrel Old Country Store Inc. Licenses APT's Test & Learn Management System

    PRWeb – Tue, Jan 31, 2012

    Applied Predictive Technologies (APT), announced today that Cracker Barrel Old Country Store, Inc.has signed an agreement to license APT's Test & Learn Management System.

    Washington, DC (PRWEB) January 31, 2012

    Applied Predictive Technologies (APT), announced today that Cracker Barrel Old Country Store, Inc., one of the country’s most popular and highly differentiated family restaurant chains, has signed an agreement to license APT's Test & Learn Management System. Cracker Barrel will use APT’s solution to test strategic and tactical initiatives across its 608 company-owned restaurants.

    With this agreement, Cracker Barrel joins ten of the America’s top twenty-five restaurant concepts who use APT’s Test & Learn solution to evaluate new business ideas.

    “APT’s Test & Learn software gives us the ability to test and analyze marketing and operational initiatives before we implement them across our entire system,” said Lawrence E. Hyatt, Senior Vice President and Chief Financial Officer of Cracker Barrel Old Country Store, Inc. “This ability is increasingly important to our efforts to improve financial performance while continuing to deliver an outstanding dining experience to our guests.”

    “Cracker Barrel is a unique restaurant concept with a decades-long track record of excellent customer service. We are very pleased that they have chosen to partner with APT as they grow and enhance their business," said Anthony Bruce, CEO of APT. “We look forward to working closely with the Cracker Barrel team as they continue to expand their restaurant network.”

    Please visit http://www.predictivetechnologies.com to learn more about APT.

    About Cracker Barrel


    Cracker Barrel Old Country Store provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage…all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n' dumplins as well as its made from scratch biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.

    Cracker Barrel Old Country Store, Inc. was established in 1969 in Lebanon, Tenn. and operates 608 company-owned locations in 42 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. — 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com.

    About Applied Predictive Technologies


    Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com.

    ###

    Cathy Baker
    Applied Predictive Technologies
    703.875.7748
    Email Information


     

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