Customer Engagement Management and the New Style of IT

In her introduction to the latest edition of BPS Edge—available now—Danila Meirlaen, Vice President, Worldwide BPS, HP Enterprise Services, says, “More than ever, the customer experience determines your destiny, and today’s “digital natives” demand any-time anywhere access to information. Fueled by mobility, each consumer also wants that experience to be simple and speedy.” With customer touchpoints at every turn—from mobile apps to microsites—managing that experience poses an exciting challenge for any organization.

Here’s a brief summary of what you’ll find in BPS Edge to help you meet that challenge.