Cyber Monday loses some luster as shoppers move to year-round online buying
Business
Cyber Monday loses some luster as shoppers move to year-round online buying
Retailers are rolling out online deals on so-called “Cyber Monday.” But now that shoppers are online all the time anyway, the 10-year-old shopping holiday is losing some of its luster. Still, Monday is expected to be the biggest online shopping day ever, with estimates that it will rack up more than $3 billion in sales. There were some outages, including Target’s site briefly mid-morning. An alert said high traffic was causing delays. But as online shopping grows more popular on Thanksgiving and Black Friday, it’s causing less of a frenzy on Cyber Monday.
Consumers are recognizing the Internet is the place to go for a deal any time, any day.
Gene Alvarez, managing vice president of research firm Gartner
Retailers have been touting online deals since the beginning of November. And they no longer wait for Monday to roll out Cyber Monday deals, either. Amazon started “Lighting Deals” on Saturday, and Walmart began all of its cyberstore offers at 8 p.m. on Sunday. Forrester Research analyst Sucharita Mulpuru said even though more people are shopping online and on their phones throughout the season, Cyber Monday will still drive sales because of its name alone.
A lot of people waiting to see if deals are better on Cyber Monday.
Forrester Research analyst Sucharita Mulpuru
