CHARLOTTE, N.C. -- If social media is any indication of who is more likely to win the election, one party certainly seems to have an advantage.
Those who had the chance to visit either the Democratic National Convention or the Republican National Convention had seen most journalists and other convention guests pulling out their mobile devices every so often to tweet what was happening around them or read what other people and publications were tweeting about the convention.
Of course, the results are not an accurate representation of which presidential candidate has more followers but rather which candidate has the most people who are passionate enough to help him campaign for the election through social media. That candidate is Barack Obama.
This is despite the fact that on August 30th, Mitt Romney became the first presidential candidate to run a Twitter campaign when he launched #RomneyRyan2012. The campaign purchased the promoted trend in time for the RNC. Many of these accounts are known to cost upwards of $120,000 and are usually used for promoting things like big chain restaurants or Hollywood films.
And they weren't content with just one promoted trend.
On Tuesday of the Democratic National Convention, the Romney campaign launched #AreYouBetterOff in order to keep social media momentum in favor of the the Republican party. The hashtag was aimed to promote the idea that American lives have not improved since Obama's inaguration. The next day, President Bill Clinton responded to this question.
"Are we better off than we were when he took office, with an economy in free fall, losing 750,000 jobs a month? The answer is yes!" he said to astounding applaud.
Clinton explained that while the average American has not fully felt the impact of Obama's plan to increase jobs and wages that he was on the cusp of a big boom of job creation. According to President Clinton, this would require more time and more support.
"Are we where we want to be today?" Clinton asked. "No. Is the President satisfied? Of course not. But are we better off than we were when he took office? The answer is yes."
The crowd's response was one of the most enthusiastic of both conventions. But it wasn't until Obama's acceptance speech that the Twittersphere lit up like never before.
Twitter reports that about 52,756 Tweets per minute were written about Obama's convention speech shortly after its conclusion, which set record for a political event according to Twitter spokesperson Elaine Filadelfo. Mitt Romney's convention speech, merited only 14,289 tweets per minute.
Point Democratic National Convention.
Not only has the Obama campaign succeeded in creating their own hashtags such as #Forward2012 that have picked up more momentum than their Republican counter-part, they have inspired others to create their own new hashtags that support their cause.
#ThingsMittRomneyHasNeverDone is a hashtag that has begun to gather attention because of its use of humor and simplicity. "Admitted he was born lucky, not smart," read one post with the hashtag. "Paid his fair share of taxes," read another.
It's almost too easy.
As the election season moves forward, expect Twitter to continue to be used for big publications as well as common people to voice their thoughts on the Obama or Romney campaign as they unfold.
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