* IPO priced at 160 DKK
* Rise reflects discount in offer price - analyst
* IPO price gives market cap of almost 30 bln DKK (Adds opening share price, analyst quotes)
By Teis Jensen
COPENHAGEN, March 13 (Reuters) - Shares in Danishoutsourcing company ISS jumped by more than 15 percentfrom the offer price after they returned to the Copenhagen stockmarket on Thursday.
The cleaning and catering group, one of the world's biggestprivate employers with more than 530,000 employees around theworld, is the largest company to launch an initial publicoffering (IPO) in Denmark since telecoms operator TDC (Copenhagen: TDC.CO - news)listed in 1994.
The offering was priced at 160 Danish crowns ($29.81) pershare, just above the middle of the given range of 140-175crowns, but the shares jumped to 179 crowns just after themarket opened. By 0956 GMT they had climbed to 184.50 crowns, up15.3 percent.
"The rise reflects that ISS has given a discount in theoffer price to give investors a good experience, and that isexactly what they got this morning," Sydbank (Copenhagen: SYDB.CO - news) analyst SorenLontoft Hansen told Reuters.
ISS, which competes with the likes of France's Sodexo (Frankfurt: SJ7.F - news) and Britain's Compass Group (Other OTC: CMPGF - news) , has largeinternational contracts with companies including Barclays (Berlin: BCY.BE - news), Hewlett-Packard, Citigroup (NYSE: C - news) and Novartis.
The offering amounted to 8,196 million crowns, potentiallyrising to 9,425 million crowns if an overallotment option isexercised in full. ISS has said it will use the proceeds torepay debt.
The offer price, representing a market capitalisation of29.6 billion crowns, had been welcomed by analysts.
Alm Brand Bank analyst Michael Friis Jorgensen described theoffer price as "attractive".
Ontario Teachers' Pension Plan (OTTP) and KIRKBI, whichinvests funds from the family behind Lego toys, injected 500million euros ($685 million) for a combined 26 percent stake in2012.
A previous plan to list ISS in 2011 was dropped because ofshaky stock markets and an agreed 5.2 billion pound ($8.69billion) bid by security services group G4S (LSE: GFS.L - news) wasabandoned in November 2011 after resistance from the Britishcompany's shareholders.
Nordea, Goldman Sachs and UBS (Xetra: UB0BL6 - news) were globalcoordinators for the ISS offering and joint bookrunnersalongside Barclays (LSE: BARC.L - news) and Morgan Stanley (Berlin: DWD.BE - news) . Carnegie,Danske Bank (Other OTC: DNSKF - news) and SEB (Paris: FR0000121709 - news) were co-lead managers.($1 = 5.3672 Danish Crowns) (Additional reporting by Shida Chayesteh; Editing by DavidGoodman)
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