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    This Diabetes Amputation Was Photoshopped

    This Diabetes Amputation Was Photoshopped

    The latest New York City public health campaign was so determined to make it very clear that diabetes leads to amputation that it created a fictional amputee. New York City's health department confirmed yesterday that their ad agency, with the aid of photoshop not Type 2 diabetes, did indeed lop off a man's leg and added in a pair of crutches in their latest ad (below). Apparently they wanted to make the "CUT" imagery extremely literal. The New York Times did some nifty investigative work and found the original photo which was placed on Getty Images, an image bank used by ad agencies and news outlets use alike. They also found the original photographer. "Well, it is an illustration now, clearly not the picture I did." 

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    Of course fictionalizing a "truth" campaign like this (the aim isn't unlike the graphic anti-smoking ads, complete with voice boxes and holes-in-throats imagery that made your blogger a non-smoker for life) brings up the questions of the ad's ethics, as well as its potential effectiveness. City health officials have responded by resorting to the playground-tested excuse of "well, he did it first."  "Sometimes we use individuals who are suffering from the particular disease; other times we have to use actors,” John Kelly, a health department spokesman, told The Times. "We might stop using actors in our ads if the food industry stops using actors in theirs."

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    Head on over to the New York Times to compare the ad and the original image. 

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    Ad via New York City Health Department. 

     

    15 comments

    • Chanterelle  •  Bellevue, Washington  •  4 mths ago
      SO HOW ABOUT A PHOTO OF THAT AD?
      • qabala 3 mths ago
        Look harder nimwit!
    • Charlie Tuna  •  Tacoma, Washington  •  4 mths ago
      Bait and switch title, an article about a photo but then, nothing on the page.

      How about this title: "This article is full of information", you open the link and it's this skimpy article but maybe a link to the real informative article.
      • qabala 3 mths ago
        To dumb to find the picture you are.
      • Charlie Tuna 3 mths ago
        NO, just miffed that along with a story they can't embed a picture into an article that boasts a picture.
    • Lil Bunny  •  3 mths ago
      The only thing that was amputated was the picture....smh
    • Peggy  •  Irvington, Alabama  •  3 mths ago
      You can become an amputee with being a smoker too, its call peripheral vascular disease or PVD and with smoking your arteries become clogged with plaque (similar to cholesterol) and when blood cannot flow to your extremities, then the end result is an amputation.
    • carly d  •  Tulsa, Oklahoma  •  3 mths ago
      wheres the photo?
    • Point and Blame  •  4 mths ago
      Amputations wouldn't be so necessary if people listened to the advise of the doctors.
      But people stop taking their medications until they start feeling bad, or won't take it because it causes dysfunctional sexual side effects, or forgetting to take their medication, or won't comply with diet restrictions and won't exercise.
      And these are adult patients, not kids, but yet act like little kids.
      • Pam 4 mths ago
        My husband is losing his legs because the military doctors refuse to diagnose it. He is developing gangreen and is dying because of it. It ticks me off when people like you do not know crap with how our military veterans are treated and blame them like this. It took the turkeys 10 years to diagnose me with diabetes and 5 to admit I had a fractured shoulder. Walk in their shoes before you criticize.
      • Point and Blame 4 mths ago
        I am former military and I am fully aware of the quacks they have as military doctors and dentists.
        I am sorry your husband is going through this and I hope you are writing your congressman/woman with pictures of his legs and records that show the lack of care he is receiving.
        He'd get better medical care if he wasn't with the VA. And it's pretty crappy that our govt treats the vets in this manner.
        Get a lawyer as well. Speak to the military JAG's and see what your options are.
        Fight the flight your husband can't. Be his voice. Be his momma bear. And if you still aren't being heard, take it to your local news station. They love stories like that and if anything that will put some pressure on the VA to do their job.
      • marco rubio 4 mths ago
        UR A FUCZZZ IDIOT AT BEST,,,
    • Carol M  •  Miami, Florida  •  4 mths ago
      Never try to cut someone's leg off with a cheese knife...
    • Fred  •  Folsom, California  •  3 mths ago
      So what, it doesn't change the fact that each year, many American lose a foot due to complications of Type 2 diabetes, something that in the vast majority of cases could have been avoided with better lifestyle choices.
    • Grim Reaper  •  4 mths ago
      Big deal, they were trying to make a point that uncontrolled type 2 often leads to poor circulation and the eventual loss of a limb to save the patient's life.
    • V.O.R.  •  Oneonta, Alabama  •  3 mths ago
      Does anyone know the meaning of the word "Truth" anymore. The average person can't believe anything they read in the paper, see on TV, or hear on the radio, or anything from a politician. We are back to the situation of "you can only trust blood kin, and you better be watching them".
    • t  •  4 mths ago
      Well, I had to go look at the picture. You don't so much notice the amputation at all versus the fact that they are overweight. Doesn't make much of an impact at all.
    • JJ  •  Sacramento, California  •  4 mths ago
      I don't see a problem w/ this, why is it a big deal. They trying to educate the public...
    • LeatherC  •  Sunnyvale, California  •  4 mths ago
      Wilfred Brimley eats people with diabetes.
      • Neeny 4 mths ago
        No, he eats people with the Sugar Diabeetus.
    • Pam  •  4 mths ago
      Some of you are blaming the patient when in fact it is doctors especially military doctors refuse to diagnose a problem in the first place. Look at what they are trying to do cut back on preventive health care. My husband is losing his legs because the military doctors refuse to diagnose it. He will die from the problem because gangreen is taking over. We only have the VA/Military Insurance and private will not touch us and private doctors won't treat without money. It ticks me off when people like you do not know crap with how our military veterans are treated and blame them like this. It took the turkeys 10 years to diagnose me with diabetes and 5 to admit I had a fractured shoulder. Walk in their shoes before you criticize...
    • The Great Pretender  •  3 mths ago
      Liberals ....... what did you expect
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