Digital Audience Ratings: ‘19 Kids’ Keep Counting, ‘Grey’s’ Bids Farewell

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast			Monday Apr 20, 2015 – Sunday Apr 26, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	The Voice	20,263
2		2	Glee	4,834
3		5	America’s Got Talent	4,308
4		–	Grey’s Anatomy	4,054
5		3	Empire	3,823
6		4	Dancing With The Stars	3,302
7		6	American Idol	3,039
8		7	America’s Funniest Home Videos	2,645
9		9	Arrow	1,778
10		8	The Flash	1,758

Cable/Streaming			Monday Apr 20, 2015 – Sunday Apr 26, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	Lip Sync Battle	12,931
2		5	Inside Amy Schumer	4,857
3		4	Top Gear	3,437
4		2	Game of Thrones	3,090
5		3	Pretty Little Liars	2,647
6		6	Key and Peele	2,388
7		9	Dance Moms	2,186
8		–	WWE Raw	1,836
9		–	Bring It!	1,405
10		–	19 Kids and Counting	1,395

Late Night			Monday Apr 20, 2015 – Sunday Apr 26, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	The Tonight Show Starring Jimmy Fallon	31,986
2		2	Jimmy Kimmel Live	18,924
3		–	Late Show With David Letterman	7,516
4		3	Conan	7,123
5		–	Last Week Tonight with John Oliver	6,184

Insights:

• Shonda Rhimes is at it again. Fans of “Grey’s Anatomy” stormed social media this week after the show’s creator returned to write fan-beloved character Derek Shepherd’s final episode. Fans paid respect to “McDreamy” in the form of likes, shares and comments on Facebook, where this week’s top post garnered more than 500,000 interactions, while YouTube engagement shot up more than 1,200% as fans watched his tribute.

• “The Late Show With David Letterman” lept onto the Late Night leaderboard this week with a little help from comedian Amy Schumer. The boisterous comic showed some skin — a scar, to be exact — in an interview this week that earned the Late Night YouTube clip more than 3 million views, which is more than any other official video shared by “The Late Show” in the past 90 days.

• The Duggar family is back again, with “19 Kids and Counting” ranking 10th on the Cable/Streaming leaderboard this week after the announcement of Jessa’s pregnancy contributed more than 600,000 additional engagements across Facebook and YouTube.

• NBC’s new crime drama “Aquarius” hits the Trending leaderboard this week after several new promos led fans to explore the program’s YouTube channel and the newest trailer, along with other older videos.

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the seven-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (broadcast, cable and streaming services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but are available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top 10 primetime programs. The Late Night leaderboard surfaces the top five late night/variety genre programs from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous seven-day measurement period), and those that are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles such as Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

Related stories

Digital Audience Ratings: 'Vampire Diaries' Bites Into Top 10, 'Marco Polo' Finds Way to Trending

Discovery's 'Deadliest Catch' Still Landing Big Fish in Year 10

Get more from Variety and Variety411: Follow us on Twitter, Facebook, Newsletter