Digital Audience Ratings: ‘Corden’ Hits Huge Debut; 10 Years of ‘Grey’s’ Makes Top 10

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast			Monday Mar 23, 2015 – Sunday Mar 29, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	The Voice	23,650
2		4	American Idol	19,119
3		2	Glee	10,471
4		3	Empire	7,484
5		6	America’s Got Talent	3,856
6		7	Dancing With the Stars	3,276
7		5	America’s Funniest Home Videos	2,144
8		-	Grey’s Anatomy	1,694
9		8	The Flash	1,374
10		9	Arrow	1,076

Cable/Streaming			Monday Mar 23, 2015 – Sunday Mar 29, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	Pretty Little Liars	7,576
2		4	The Walking Dead	7,106
3		3	Top Gear	5,169
4		2	Game of Thrones	2,833
5		5	Key and Peele	2,668
6		7	WWE Raw	1,799
7		9	Dance Moms	1,476
8		-	Silicon Valley	1,244
9		8	Impact Wrestling	1,230
10		10	Bring It!	1,220

Late Night			Monday Mar 23, 2015 – Sunday Mar 29, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	The Tonight Show Starring Jimmy Fallon	58,167
2		-	The Late Late Show with James Corden	20,189
3		2	Jimmy Kimmel Live!	17,765
4		3	Conan	10,219
5		4	Last Week Tonight With John Oliver	5,883

Insights:

• After 10 years, “Grey’s Anatomy” still has it, registering eighth on this week’s Broadcast leaderboard. Fans took to Facebook throughout the week to wish the series a happy 10th anniversary, contributing to more than 1.4 million total engagements on Facebook for the week.

• The season two trailer for HBO’s “Silicon Valley” picked up steam this week, with more than 1.1 million YouTube views helping land the series on the Cable/Streaming leaderboard for the first time.

• James Corden made a splash among Late Night this week, making his debut on air and on this week’s Late Night & Trending leaderboards. Corden leapt ahead of “Jimmy Kimmel Live!” to register second among Late Night programs thanks to his viral Tom Hanks skit, which has been viewed more than 11 million times.

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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