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YOUR FRIENDS' ACTIVITY

    Can Digital Innovation Stop Modern Slavery? MTV Hopes So

    By Zachary Sniderman | Mashable – Tue, Jan 31, 2012

    What's the best way to stop slavery? If you're MTV, the answer is with $10,000 and a country of digitally minded students looking to make a difference. MTV and mtvU, its activism-minded sibling, are announcing the next step of the "Against Our Will" campaign to raise awareness about modern day slavery.

    The program, called the Against Our Will Challenge, calls on students to create an innovative digital tool that will raise awareness and hopefully stop slavery. The rules are wide open, allowing the contestants to build whatever they think will do the most good, whether that's a video game, a text service, a widget or even a clever use of an API. The winning team will get a $10,000 prize and the chance to develop the idea with mtvU and the campaign's partners LexisNexis Legal & Professional.

    [More from Mashable: 20 TV Shows With the Most Social Media Buzz This Week [CHART]]

    This isn't the first time that MTV and mtvU, which focuses on activism in college students, have empowered their mostly young audience to get involved with important social issues. The network has created projects such as "Darfur Is Dying," a game raising awareness about refugees in Darfur; "Pos or Not," a site fighting HIV stereotypes; "Draw Your Line," a digital tool to stop digital abuse and cyberbullying; and "My College Dollars," a Facebook app that helps students get college funding, to name a few.

    All of these programs were either developed or inspired by young people in MTV-led challenges and calls to action. MTV is hoping the Against Our Will Challenge will continue its legacy of student-led activism through a unique digital tool.

    [More from Mashable: How to Fill Out Facebook Timeline Without Annoying Your Friends]

    The larger Against Our Will campaign is working to stop modern slavery in all its forms. Slavery is not just something that happens "far away" anymore. Incidents of sex and labor trafficking have been reported in all 50 states in the past two years, according to information from the National Human Trafficking Resource Center. To wit, MTV has partnered with NGOs working in the space, such as Free the Slaves, Girls Educational and Mentoring Services and Polaris Project.

    Note: The above video contains mature subject matter.

    This story originally published on Mashable here.

     

    2 comments

    • Eric
      Eric  •  3 mths ago
      I'll give MTV credit here on a good project idea. Instead of their usual mindless garbage (ie: Jersey Shore, Real World etc etc).
    • tubby
      tubby  •  Grand Rapids, Michigan  •  3 mths ago
      we could stop human trafficing if the person buying the service were convicted of rape especially if the victim was under age and make their names known to the public I bet we would be shocked if we knew who these people are.
      • Richard
        Richard 3 mths ago
        So you would charge every person who illegally goes to a prostitute with rape? I think that would be a little hard to prove when the girl acts willing. There are other laws already on the books that can be used now against both the provider and the customer. Unfortunately, neither are deterred by the laws. It would probably be easier to stop the human trafficking by making prostitution legal. Then it is all above board and easier to regulate. (and tax!)
     Post a comment
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