Groundbreaking mix of old and new technology for humanitarian organization Invisible Children tops strong field
New York, NY (PRWEB) December 14, 2011
The awards, in their eighth year, were presented by the marketing trade publication MediaPost, and celebrate the most creative media and marketing campaigns of the past year.
The LRA Crisis Tracker uses the latest mapping and social technology to tip the balance of power against African terrorists, murderers and child kidnappers of the Lord's Resistance Army, led by the convicted war criminal Joseph Kony. The LRA Crisis Tracker melds older technology with the newest, using a blend of high frequency radios, information aggregating cloud computing software, original mapping technology, websites and social networking tools to both track and chronicle the activities of the guerrilla group, while empowering isolated African communities to share LRA information and puts a bull’s-eye on their actions.
During his presentation of the best in show award, judge Mike Bloxham, executive director of marketing for the Media Behavior Institute, acknowledged that the judges agreed unanimously on the best in show recipient, saying they had to strip each entry of its cause, product and budget, and focus solely on the creativity of the campaign. “Every avenue and every channel that they chose to leverage needed to be consistent, coherent and executed to the highest standard,” he pointed out.
Since its launch in late September, LRA Crisis Tracker has become acknowledged as the primary source for information about the activities of the LRA, endorsed and used by the U.S. State Department, a number of NGOs and other human rights groups. It has received significant media coverage, raised awareness of this under-reported conflict, and established Invisible Children as the experts at the center of the crisis.
“We’ve had a relationship with Invisible Children for nearly a decade, and we’re proud to partner with them and Resolve to create this technology, which has changed the paradigm of the conflict and empowered the people of Central Africa,” said Chuck Phillips, Digitaria’s chief technology officer. “Between their passion for bringing the LRA and Joseph Kony to justice and our passion for technology, we’ve been able to produce something revolutionary that can make a real impact on people’s lives.”
In addition to Best in Show, the LRA Crisis Tracker won in the New/Emerging/Experimental Media category.
Other finalists in the New/Emerging/Experimental Media category included "Greek4Good" for Yoplait Greek by Olson and "The Secret Circle - Witchcraft Print Insert" for The CW Television Network by OMD.
San Diego-based Digitaria is a unit of the world’s best-known advertising agency brand, JWT.
For video of the awards dinner and a full list of winners, visit The Creative Media Awards. For more information on the LRA Crisis Tracker, visit http://www.lracrisistracker.com or http://www.invisiblechildren.com
About Digitaria
Digitaria is a full service marketing and technology firm, with offices in San Diego, New York, San Francisco, Los Angeles, Minneapolis and Salt Lake City. Founded in 1997, Digitaria provides integrated business solutions that include digital product innovation, web strategy, interactive marketing, optimization and analytics, design, user experience, hosting and content management technology, and web development. Part of WPP, the world’s largest marketing services holding company, and aligned with legendary advertising agency JWT, the agency’s rapid growth has been built upon the melding of digital creative design with technology, which enables Digitaria to concept groundbreaking ideas and then use in-house resources and talent to bring those ideas to life. By offering customers the widest range of technology and services under one roof, Digitaria continues to provide innovative solutions that guarantee clients remain at the forefront of the digital revolution. Its clients include Qualcomm, NBC/Universal, Under Armour, Royal Caribbean, DreamWorks, the NFL and several of its franchises. Its website is http://www.digitaria.com.
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Thomas Siebert
Digitaria
619.546-7402
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