YOUR FRIENDS' ACTIVITY

    Entrepreneur Claims He Made $8,000 in One Day Via Facebook Ads

    By Todd Wasserman | Mashable – Tue, Jul 31, 2012

    In a nice counter argument to startup Limited Run's claim that 80% of the clicks on its ads were bots, an entrepreneur has stepped up to provide a real-life example in which he made $8,000 in one day via Facebook ads.

    The entrepreneur, Brendan Irvine-Broque, is the director of growth for PageLever. In a post on his personal blog that made Hacker News, Irvine-Broque claims he made $10,000 on Saturday, May 12, after holding an event in his backyard in which he sold 6,000 vinyl records for $3 each.

    [More from Mashable: Facebook Timeline Coming to Most Members by the Fall]

    Irvine-Broque had previously run a business selling vintage vinyl records and he was eager to get rid of them. He says he spent about $2,000 for the bulk of those records. Marketing costs were cheap: He created a Facebook Event, shared it on the platform and bought about $150 worth of Facebook ads to promote the event.

    In response, Irvine-Broque got 341 people who claimed they were attending and 104 maybes. The upshot:

    [More from Mashable: What Facebook Reveals About Olympics Fans [INFOGRAPHIC]]

    At the end of the day, hundreds of happy customers later, I counted $10,000 in cash (and some payments accepted via Square - yes, I’m reporting the income, IRS). Over 3000 records sold in one afternoon. The majority of my customers came from Facebook Ads, so what is the calculated ROI, 2000%? 3000%? You do the math.

    Irvine-Broque writes that the argument over bots is immaterial.

    "As far as I'm concerned, clicks coming from Facebook are the realest click in the game right now."

    Meanwhile, Irvine-Broque says he wanted to share his experience to further a dialogue about Facebook ads. "It's important for people to get out there and be talking about it," he says.

    Too often, he adds, businesses that are successful on Facebook don't want to talk about it for fear that competitors will steal their ideas. That said, Irvine-Broque isn't completely objective in the matter: PageLever's business is based on Facebook analytics.

    "I work for a business that's very much heavily invested in Facebook," he says. "It's a fair critique to say I'm a little big biased, but I'm sharing things that I can back up."

    Indeed, Irvine-Broque shared a photo of the backyard event below. What do you think? Do you have a Facebook ad story to share? Let us know in the comments.

    Image via iStockphoto, kapitaen

    This story originally published on Mashable here.

    Loading...

    More Tech News

     

    News for You »

    • Why We Can't Forget That Oklahoma's Senators Voted Against Sandy Relief

      Nearly four months ago, Oklahoma Senators Tom Coburn and James Inhofe both voted against H.R.152, the Disaster Relief Appropriations Act that eventually sent $50.5 billion in relief to victims of Hurricane Sandy. And in the flurry of last night's devastation in Moore, Oklahoma. it was impossible not to forget that fact, knowing the federal government would soon rally to the cause.

    • Boyfriend espaces out window as husband confronts cheating wife [VIDEO]

      As part of perhaps the most spectacular walk-of-shame ever, an underwear-clad lover escaped from a third floor bedroom as the returning husband confronted his cheating wife on a balcony.

    • BREAKING: Subway Just as Unhealthy as McDonald’s!

      If you watched the London Olympics last summer, you saw a parade of top athletes touting the nutritional qualities of their favorite eatery: Subway. Watching Apolo Ohno or Robert Griffin III bite into a veggie footlong with avocado or hearing that Subway is “the official training restaurant of athletes everywhere,” you might get the idea that the food served at the chain isn’t that bad for you—that it’s even healthy.

    • File: Josh Powell had affair before wife vanished

      WEST VALLEY CITY, Utah (AP) — Newly released police files say Josh Powell had an affair with a Utah woman just months before his wife disappeared.

    • 'The Daily Show' Reveals Canada's Crack Pastime

      Jon Stewart last night couldn't resist telling the story of Canada's Rob Ford, the mayor of Toronto who might have a crack habit based on video viewed by news organizations (even though Ford is resisting as much as he can). So Stewart turned to Senior Canadian Correspondents Samantha Bee and Jason Jones, who revealed that crack smoking is par for the course in their native land.

    • Hypersonic Weapons Could Hit Battlefield by 2025

      High-tech weapons may be screaming through the skies at five times the speed of sound by the middle of the next decade, U.S. military officials say.

    • 18-foot-8-inch python caught in South Florida

      MIAMI (AP) — Wildlife officials say a Burmese python nearly 19 feet long has been captured in South Florida.

    • 18-year-old’s invention can recharge a cell phone in 30 seconds

      A teenager from Saratoga, California took home one of the top prizes at the Intel International Science and Engineering Fair late last week after showing off her invention, which can fully charge a cell phone in 30 seconds or less. Eesha Khare was given the Intel Foundation Young Scientist Award and a $50,000 prize for being runner-up in the competition, which was won by a 19-year-old who unveiled a new spin on self-driving car technology. Khare’s battery technology requires a new component to be installed inside the phone battery itself, and Intel notes that it also has potential applications for car batteries.

    Show More
    Loading...

    Follow Yahoo! News