European Union antitrust regulators launched an investigation into Google’s search practices in November 2010 after rivals accused the company of promoting its own services ahead of theirs. EU Competition Commissioner Joaquin Almunia on Monday said regulators and Google were not looking at a lengthy proceeding, and if the Internet giant could meet certain demands, the antitrust investigation could be brought to a close, Reuters reported. “Google has repeatedly expressed to me its willingness to discuss any concerns that the Commission might have without having to engage in adversarial proceedings, this is why today I’m giving Google an opportunity to offer remedies to address concerns that we have identified,” Almunia said, adding that he wanted a proposal from Google “in a matter of weeks”. The Commission can fine companies up to 10% of their global turnover for breaching EU rules and in the past has fined both Microsoft and Intel, among others.
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