Hoards of tweens flock to Twitter in adoration of One Direction, but in reality, many artists don't share the same level of online popularity.
Serendip, a social media service, is redefining crowd surfing by allowing a listener to find and hear music, based on crowd curation. The website aims to unite listeners through music and social media by creating a personal social radio through the Twitter search stream.
[More from Mashable: To Share or Not to Share? That Is the Social Media Question]
Over six months, Serendip aggregated its information to give insight to the music sharers. The numbers are based on almost 114 million music-related tweets from about 2 million unique users. After collecting tweeted links from YouTube, Vimeo, SoundCloud and other music hosts, the information is stored in the Serendip database, along with the tweeter who shared it.
[More from Mashable: White House Asks YouTube to Review ‘Innocence of Muslims’]
Serendip analyzed those links, learned about locations of listeners and investigated the correlation of specific events to music shares. The findings show that pop culture events can change the popularity and publicity of an artist's music.
For instance, the day after Whitney Houston died, the number of links to her music skyrocketed, which meant she became the most-shared artist in the U.S. But the momentum wasn't enough to surpass One Direction as the most-shared music on Twitter — and the group only reached number-three on the U.S.'s list.
According to the study, the most popular day to share music is Tuesday, but interestingly enough, the biggest events impacting shared music — Katy Perry's release of "Wide Awake" and Justin Bieber's debut of "Boyfriend" — were on different days of the week.
Tune in to more findings in the infographic below.
Thumbnail image courtesy of Wikimedia Commons, Fiona McKinlay
This story originally published on Mashable here.