Facebook Has 44% Fake Followers; Twitter Has 33%

Mashable
Facebook Has 44% Fake Followers; Twitter Has 33%
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Some 44% of people who follow the @Facebook account on Twitter are -- well, actually, they aren't, according to an entertaining new app that checks out how many fakers you have in your following.

The main @Twitter account doesn't fare that much better; exactly a third of its followers are very likely spam bots.

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Now there's an online tool, created by London-based social media management firm StatusPeople, that sifts a sample of those who follow your Twitter handle for fake and inactive followers.

Defining a fake or spam account isn't an exact science, but here's the guiding principle for StatusPeople's algorithm: "Spam accounts tend to have few or no followers and few or no tweets," the company writes. "But they tend to follow a lot of other accounts."

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Earlier Wednesday, Business Insider used the tool to determine which of the most-followed social media accounts had the most fake followers. Twitter in Spanish handily beat all comers with 61% spam accounts.

The figures are slightly different in BI's test, since the StatusPeople tool is constantly refining its sample for each account. But it is clear that large chunks of the following for major corporate accounts are fake. @Google and @YouTube, for example, are both in the 33% fake range.

Since the makers of spam accounts are likely to follow big names in their bid to make the account look legitimate, the size of a company's fake following may mean nothing more than how widely known that firm's brand is. At least, we're sure that's how Facebook would spin it.

How fake is your following? Let us know in the comments.

This story originally published on Mashable here.

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