Facebook Adds a Grab Bag of Gifts Partners

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As a part of a greater push into e-commerce, Facebook announced a whole slew of retail partnerships Thursday night at a press event held at the iconic FAO Schwarz toy store in New York City.

[More from Mashable: Facebook Rolls Out Share Button on Mobile Site]

The social network launched in September a service called Facebook Gifts, allowing users to buy and send real gifts to friends. Now these partnerships have added hundreds of gifts to its product offering lineup.

New retail partners include babyGap, Fab, Brookstone, Lindt and ProFlowers. Users can also send TV shows and music with subscriptions to Hulu Plus, Pandora and Rdio.

[More from Mashable: 10 Things to Argue About on Facebook (Besides Politics)]

SEE ALSO: Facebook’s iPhone App Now Lets You Send Friends Real-World Gifts [HANDS-ON]

All of these products will be made available on Facebook in the U.S. in the upcoming weeks, the company said. It will also start selling wine from notable wineries such as Robert Mondavi Winery in the near future.

The move is a part of an effort to encourage users to make transactions directly on the platform. The company recently made its gift service available for iOS and Android users, and also added charitable donations to the platform after Hurricane Sandy caused damage to parts of the Northeast last month.

Would you purchase a gift for someone directly on the site? Let us know in the comments below.

View Upcoming Birthdays

From the Events section of the iOS app you can view friends who have Upcoming Birthdays in addition to Upcoming Events you have on your Facebook calendar. To get started sending a friend a real-world gift, tap on the gift icon beside his or her name.

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