Facebook has begun eliminating fake Likes on brand Pages, after pledging to ramp up security in August.
[More from Mashable: Facebook Groups Adds Dropbox Integration]
On Wednesday, the social network started weeding out bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes, it confirmed to TechCrunch.
Less than 1% of Likes on a page would be removed, "providing they and their affiliates have been abiding by our terms," Facebook said in a blog post.
[More from Mashable: Facebook Shares Drop Below $20 for First Time in 2 Weeks]
The percentage is consistent with data provided by PageData, an independent Facebook Page tracking service.
Among Pages with the most total Likes, Texas HoldEm Poker saw a loss of more than 96,000 Likes in the past day, according to the service. That clocks in around 0.15% of its 65.3 million total Likes.
Facebook previously said it had "dedicated protections" against threats that result in fake Likes, but emphasized that these improved systems to safeguard the network's integrity "have been specially configured to identify and take action against suspicious Likes."
"Users will continue to connect to the Pages and Profiles they authentically want to subscribe to, and Pages will have a more accurate measurement of fan count and demographics," Facebook wrote in its August post. "This improvement will allow Pages to produce ever more relevant and interesting content, and brands will see an increase in true engagement around their content."
Facebook did not immediately respond to requests for comment.
Do you subscribe to any Pages on the fake Likes offenders' list? Tell us in the comments below.
This story originally published on Mashable here.
- Arts & Entertainment