Facebook E-Commerce Platform LakuBgt Has Big Plans

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Indonesian startup LakuBgt.com, whose name stands for “Laku Banget” (meaning “really sells a lot” in English), essentially helps online sellers set up better-looking shops with online payment systems on Facebook. The e-payments are supported by iPayMu, which also supports Deal Going’s Discount Mall payment system. Here is a screenshot of the LakuBgt online shop:

LakuBgt’s service is free for the first year and for up to 50 product lists. To extend the membership, users need to pay from IDR 100,000 ($10.5) to IDR 5,000,000 ($528) every year, depending on the type of membership purchased.

Besides a membership fee, LakuBgt makes money from selling banner spots located below its Facebook online stores (pictured below). It costs from IDR 2,000,000 ($211) to place an advertisement there. Interestingly, LakuBgt also sells $50 Facebook ad vouchers for IDR 100,000 ($10.5) [1].

The LakuBgt team also believes that e-commerce products aren’t only about merchandise, but also tourism. They want to spread that message by also providing help to online tourism services with LakuBgt’s other feature, which is “Facebook Travel,” as seen in these pictures:

LakuBgt believes that its search engine friendly feature makes them stand out compared to the other Facebook e-commerce platforms. The team added that LakuBgt combines a social media algorithm and Google crawler to achieve that. The team itself consists of four people with backgrounds in programming, SEO, social media strategies, and information systems.

They then told us that the website has only been published onto Google and social media in the past three months, but hasn’t officially reached the launch stage yet. For a new comer, LakuBgt already has promising statistics with 1,200 active stores, accumulating more than 500,000 visits every month.

LakuBgt’s big vision is to create 1,000,000 new netpreneurs in Indonesia to increase the country’s economic activities. The Bali-based company plans to connect to more than five giant marketplaces in Indonesia in the future.

  1. The price above is based on LakuBgt’s email to us, which is different to that on its website that says the starting price for Facebook ad vouchers is IDR 110,000 ($11.6), cheaper if bought in bulk. ↩