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YOUR FRIENDS' ACTIVITY

    Facebook Finally Beats Google's Orkut ... in Brazil

    By Zoe Fox | Mashable – Tue, Jan 17, 2012

    Facebook, following a year of whirlwind growth, overtook Orkut as Brazil's most-popular social network in December.

    Orkut is a social network that Google launched in 2004. Its popularity in Brazil, where 60% of Orkut's users are based, led to it being hosted and managed by Google Brazil from 2008 onwards.

    [More from Mashable: New Tool Helps Politicians Advertise on Facebook]

    Facebook's user base increased 192% during 2011, according to a comScore report released Tuesday. In December 2010, 12.4 million Brazilians visited Facebook.com. One year later, that number skyrocketed to 36 million Brazilians.

    In contrast, Orkut's user base hardly increased, gaining less than 2 million visitors.

    [More from Mashable: Want Half-Off Facebook Ads? Keep Users On-Site [VIDEO]]

    “Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” says Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market.”

    Now that Facebook dominates Brazilian social networking, there are only six countries remaining -- China, Japan, South Korea, Vietnam, Poland and Russia -- where Facebook is not the premiere network.

    SEE ALSO: World Domination: Facebook Looks to End Orkut’s Hold on Brazil

    As more Brazilians flocked to Facebook, the audience became more engaged. Visitors spent 4.8 hours, on average, on Facebook in December, compared to just 37 minutes a year earlier. December visitors viewed 500 pages of content and returned to the site 27 times throughout the month.

    Do you use Orkut and Facebook? Which do your prefer, and why?

    This story originally published on Mashable here.

     

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