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YOUR FRIENDS' ACTIVITY

    Facebook Wants to Own Your Social Graph

    By Chelsea Stark | Mashable – Fri, Jan 27, 2012

    Mashable's Davos coverage is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment.

    [More from Mashable: How Brands Can Manage Facebook Comment Overload]

    Mashable founder and CEO Pete Cashmore sat down with Facebook's Vice President of Partnerships Dan Rose as part of Mashable's Documented@Davos program. They talked about Facebook's increasing number of partnerships with websites and apps thanks to Facebook Open Graph.

    Rose said that Facebook hoped to become the "social graph" for all its users with the implementation of Open Graph, and the addition of 60 new applications to it in mid-January.

    [More from Mashable: Meme Machine: 5 Hilarious Viral Topics Trending Right Now]

    "In order for that to be a complete picture of who you are, we want to allow you to add content from any of the different websites or mobile applications that you use," Rose explained.

    As an example, Rose highlighted Pinterest, the social pinboard quickly gaining popularity across the web. Rose said that the addition of Pinterest's "pins" to a Facebook Timeline would allow users to really see what each other is into in the context of their Facebook life.

    Along with giving them that access, Rose discussed privacy concerns of some, saying the important feature of Open Graph was that users could easily opt in, and opt out, of sharing on each individual app.

    "When we developed the open graph we spent a lot of time working with our early partners to figure out an exact way to communicate what’s happening and a to give users complete control over that experience. When you sign on to Foodspotting on your iPhone on Android, they ask you at the beginning if you’d like to share all of your content on Facebook," Rose explained.

    What do you think of Facebook Open Graph? Tell us in the comments.

    Bonus: 10 Apps to Ease You Into Facebook Open Graph

    1. Fab.com

    Fab.com has integrated social shopping features with Facebook Timeline. You can add your purchases on Fab.com to your Timeline, and you can also opt to have your Fab username present or hidden. If you don't want every purchase shared on your Timeline, you can filter specific categories, such as gifts or adult purchases, so that they don't appear on your profile.

    Image courtesy of Flickr, cloud_nine

    Click here to view this gallery.

    Documented@Davos

    Mashable is working with Scribd on a program called Documented@Davos, where we’ll be interviewing young leaders, technology pioneers and forward-thinking organizations to share the important issues being discussed at Davos with everyone online. You can follow along with the hashtag #DavosDocs.

    Here's the lineup of leaders who will be interviewed for Documented@Davos:

    Coverage presented by BMW i

    Mashable's Davos coverage is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment.

    This story originally published on Mashable here.

     
    • Troll Nuts
      Troll Nuts  •  Huntington Beach, California  •  3 mths ago
      Next facebook update: Facebook wants to own your soul !!!
      • John S
        John S 3 mths ago
        As much information about some individuals as I've seen I would suspect they already do own many souls.
      • Jeezus
        Jeezus 3 mths ago
        Myspace already gathered the bulk of our souls.
      • Nicki B
        Nicki B 3 mths ago
        Too late, I already sold mine to China for a dollar.
    • TTown
      TTown  •  3 mths ago
      And this is why I deleted my face book account yesterday.... FB is turning into the Big Brother from Orwells book... So, if you want no privacy about any part of your life, stick with face book...
      • Gerri D
        Gerri D 3 mths ago
        Beat you! I closed my account just over 1 1/2 years ago. Things were getting bad then on FB... From what I read now, it's even worse.
      • TTown
        TTown 3 mths ago
        Yeah, it's bad... I was only a member for about a year and got completely sick of all the advertising I was supposed to "like" and the stupid questions, etc...
      • E
        E 3 mths ago
        to bad the accounts are never closed or deleted they sit and wait......
    • Gloria Nugent
      Gloria Nugent  •  Southfield, Michigan  •  3 mths ago
      This is stupid! Why would you want your PURCHASES on your facebook page? they are getting CLOSER to MONITORING every time you go to the BATHROOM!!!
      • Tom
        Tom 3 mths ago
        Um...then say no. You can actually live without facebook...it's just that simple.
      • Charles
        Charles 3 mths ago
        Not facebook yet, but my company does now. Very sad.
      • Brch2
        Brch2 3 mths ago
        Considering how many hardcore FB users tend to occasionally volunteer that info anyway... I'm not sure they'd care.
    • Infiniview
      Infiniview  •  Seattle, Washington  •  3 mths ago
      Next you will need to log into facebook to start your car or call a friend.
      • Patrick
        Patrick 3 mths ago
        Actually insurance companies are doing that now, where you have to plug in some gadget into your car and they know where you go, how fast you go and other stuff like that. Its screwed up and so much for privacy in this country.
      • Wow. Really
        Wow. Really 3 mths ago
        but people are so easily willing to give up their privacy... it has become a thing of the past.
      • UbiquityHasRisen
        UbiquityHasRisen 3 mths ago
        "Next you will need to log into facebook to start your car or call a friend."

        Which "friends" . . . the one's on Farcebook or their real ones?
    • ironic
      ironic  •  3 mths ago
      Just wait, a Facebook Credit Card is just around the corner and the reward will be your face on the card and a bottle of 5 Hour Energy and a Groupon Deal! Wow how the sheep follow the herder... Ridiculous, foolish, yet scary true!
      • Grimey
        Grimey 3 mths ago
        plus 1000 Mafia God Father points
      • ironic
        ironic 3 mths ago
        That would make it complete! LOL
      • Wanderer
        Wanderer 3 mths ago
        Farmville cash...THEN it would be complete lol
    • Jeezus
      Jeezus  •  3 mths ago
      Isn't anyone else smart enough to start a new site already!!??? Spacebook, MyPlace, MyFace, CrySpace!??? Anyone, anyone....?
    • Sam Jenas
      Sam Jenas  •  Rockford, Illinois  •  3 mths ago
      Soon, you'll need a Facebook account in order to buy anything...madness!
    • LaRhue
      LaRhue  •  Salinas, California  •  3 mths ago
      This a going to be a problem. face book wants all your group contact..
      I see thai as an invasion of privacy..
    • charles
      charles  •  3 mths ago
      If we allow this to continue to grow in the current direction it's headed, look down the road at all your life activities highlighted on F/B. All your daily activity's, everything about you, what groups you belong to, ect. All in ONE place. When any group or association you are even barely linked to becomes "The wrong group", you become one of the "Watched".
    • Steve
      Steve  •  Minneapolis, Minnesota  •  3 mths ago
      This is dumb. People are embracing 1984 type conditions without even thinking about it.
    • John S
      John S  •  3 mths ago
      In other words they want to gather as much information about you as possible.
    • Kevin
      Kevin  •  Canal Winchester, Ohio  •  3 mths ago
      Cancelled my facebook and myspace because of this kind of crap. We really need to all start flying under the radar. Not that we have nothing to hide, but because too much is simply too much!
    • Ricky Heinrich
      Ricky Heinrich  •  Dothan, Alabama  •  3 mths ago
      Good Bye Facebook I do not need you, you need me but only take more and more privacy away. You have become the 21st century Big Brother of all big brothers, Sianara
    • Ejc
      Ejc  •  Port Angeles, Washington  •  3 mths ago
      LOL, anyone think that FB is just a front? naahhhhh.
    • Lucifer
      Lucifer  •  Chillicothe, Ohio  •  3 mths ago
      1984 was late but here it is...Big Brother and our Government is watching you...Is being on Facebook worth you losing your freedom? Boycott Facebook!!!
    • Justin
      Justin  •  3 mths ago
      Facebook needs to learn from Myspace's mistakes...
    • FAH KING GOOD TIME
      FAH KING GOOD TIME  •  San Diego, California  •  3 mths ago
      share all and get a lot of spam and no privacy for all
    • JSO
      JSO  •  Albuquerque, New Mexico  •  3 mths ago
      This sucks, If I want to share something I will do it myself.... I have already deleted all of my old commetns off facebook and if they keep this type of SHlT up I'll get rid of it altogether
    • Yorick Hunt
      Yorick Hunt  •  Rockland, Massachusetts  •  3 mths ago
      Get off the grid, folks. Real life's a lot better.
    • mammaj
      mammaj  •  3 mths ago
      I use facebook to stay in touch and share family pictures and such with my out of town friends and children. I have no desire to "tell my story" on a social networking site. I absolutely abhor the latest changes to facebook. The only people I know who like the new format are the under 30's. We "old people" are going to have to start our own social networking site that is user-friendly and less invasive to our privacy.
     Post a comment
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