Facebook's Q4: By the Numbers

Mashable

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Facebook's fourth-quarter earnings was a bonanza for anyone looking for updated stats on the company. The one that caught a lot of analysts' attention was 23% -- the proportion of ad revenues that the company derives from mobile. Facebook's perceived lack of progress in mobile was a major reason the company's stock slid precipitously after its May 2012 IPO.

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But, as usual, the company used its call with analysts after to show off its brisk growth and huge scale. Among the highlights:

  • On New Year's Day, users uploaded 600 million photos to Instagram, a new record.
  • Between Facebook's eponymous app and Instagram, the company now accounts for 25% of overall time spent on mobile, as measured by comScore.
  • 42 million users have claimed an offer through Facebook Offers so far.
  • Walmart ran a holiday campaign on Facebook that reached 50 million mobile users.
  • A Michael Kors campaign on Facebook advertising a new line of sneakers reached 36 million users.
  • FBX, the company's ad exchange service, served 1 billion impressions daily and is used by 1,300 advertisers per day.
  • Ad revenues grew 43% compared to Q4 2011.

Image courtesy of Flickr, Robert Scoble

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This story originally published on Mashable here.

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