Factbox: Commercials slated to air during the 2017 Super Bowl

NEW YORK (Reuters) - The 51st edition of the Super Bowl will kick off on Sunday, Feb. 5 from Houston’s NRG Stadium, pitting the New England Patriots against the Atlanta Falcons. The National Football League’s championship game is annually the most-watched television program in the United States, with last year’s game commanding 111.9 million viewers. That massive audience makes the Super Bowl a prime spot for advertisers, who are paying 21st Century Fox Inc as much as $5 million for a 30-second spot. The game will air on U.S. broadcast channel Fox. Below are previews of some of the commercials that will run during the Super Bowl: INTEL CORP The technology company will use New England Patriots quarterback Tom Brady to showcase its 360-degree video technology, which will also be used by Fox during the game to show replays. (https://www.youtube.com/watch?v=nTw7eten1no) WIX.COM The Israeli-based web development platform has recruited film action stars Jason Statham and Gal Gadot in this action-packed commercial, their third Super Bowl spot, about creating businesses in a disruptive world. (https://www.youtube.com/watch?v=1DuMu721ad8) TOYOTA MOTOR CORP The Japanese auto-maker enlisted Minnie Driver to voice its spot touting their Lexus brand’s two new vehicles, Lexus LC 500 and LC 500h. The musical spot also features recording artist Sia's "Move Your Body," and movement artist Lil Buck. (https://www.youtube.com/watch?v=h_iktzXK4K0&feature=youtu.be) KIA MOTORS CORP Melissa McCarthy will star in the auto-maker’s spot, which is set to run during the game's third quarter. Kia released a 15-second teaser for its commercial, which will tout the 2017 Kia Niro, featuring McCarthy running from something in the distance. (https://www.youtube.com/watch?v=6nBAgI3UFGM) AVOCADOS FROM MEXICO Avocados From Mexico returns for its third straight Super Bowl, this time with Jon Lovitz starring in an eerie, Twilight Zone-inspired spot. The commercial is set to run during the game's first commercial break. (https://www.youtube.com/watch?v=a-d2fTXc1hE&feature=youtu.be) HYUNDAI MOTOR COMPANY Technically, the South Korean auto-maker will not have a spot during the Super Bowl, instead opting for a 90-second commercial that will run directly following the final whistle. Filmmaker Peter Berg will produce a 90-second documentary of the Super Bowl. SQUARESPACE For its fourth Super Bow ad, the publishing tools company has enlisted John Malkovich, who has appeared in prior ads. The spot is humorous take on the actor, and burgeoning fashion designer, attempting to register the domain name, JohnMalkovich.com, only to find someone else already owns it. (The real JohnMalkovich.com, owned by the actor, is hosted by Squarespace.) In addition to the in-game spot, Squarespace will have a 60-second ad running prior to the game. (https://www.youtube.com/watch?v=vNInrUkctc4) TURBOTAX For its fourth Super Bowl, TurboTax is referencing a very popular children’s’ character: Humpty Dumpty. The 45-second spot sees anthropomorphic egg being attended to after his famous fall, which is humorously blamed using TurboTax. (https://www.youtube.com/watch?v=wgh6K1TXw28) SKITTLES The Mars Inc brand will use a popular teen-romance trope for its latest Super Bowl commercial: the lovestruck guy trying to get his crush’s attention by throwing rocks (except this time it's Skittles) at her upstairs window in the middle of the night. (https://www.youtube.com/watch?v=f8X8Ygy5VjI) SNICKERS Snickers will be the first brand to stage a live commercial during the Super Bowl, which will come during the first break of the third quarter. The Mars Inc company has enlisted "Star Wars" actor Adam Driver for the spot and released a quartet of teasers for the ad. https://www.youtube.com/watch?v=7JTGJCMoLAE https://www.youtube.com/watch?v=vZfoQhRYr0I https://www.youtube.com/watch?v=DjkqfVckH60 https://www.youtube.com/watch?v=3j-EAePMkp0 GODADDY.COM After sitting out last year, GoDaddy returns to the Super Bowl with a decidedly less-racy spot than what viewers usually expect from the web services company, featuring one of the internet’s most popular animals. (https://www.youtube.com/watch?v=Mao8hwr1Tsw) MR. CLEAN Procter & Gamble Co’s cleaning brand is making its Super Bowl debut this year, with a 30-second spot that humorously shows just much how ladies love a guy who cleans. (https://www.youtube.com/watch?v=DRFeoMMImb0) (This version of the story was refiled with the correct link for Mr. Clean commercial) (Reporting by Tim Baysinger; Editing by Andrew Hay)