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    Factors that Led to Romney’s New Hampshire Primary Win

    This story comes from the Yahoo! Contributor Network, where individuals publish their unique perspectives on some of the world’s most popular websites.
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    Former Massachusetts Gov. Mitt Romney coasted to an easy win in Tuesday's New Hampshire primary, as reported by The Guardian. As of 7 a.m. EST today with 95 percent of votes counted (subject to updating), Romney got 39.4 percent of the vote, compared to Rep. Ron Paul, who got 22.8 percent of the vote, followed by former Utah Gov. Jon Huntsman, who got 16.8 percent of the vote.

    This year's primary ends with a number of interesting takeaways, including factors that influenced Romney's big victory.

    * ABC News estimated that eligible voter turnout was approximately 25 percent, yet that beat the 2008 event, where some 23 percent turned out.

    * Gingrich, who finished way behind Romney, only netted 9.4 percent of the vote. He was the target of 96 percent of the negative super PAC spending since the Iowa caucus, as reported by the Wall Street Journal. Paul led the way with the most positive super PAC money spent on his behalf.

    * According to exit polling reported by the Associated Press, the state's conservatives gave 42 percent of their votes to the former Massachusetts governor, while moderates and liberals who participated chimed in with 37 percent support for him, easily topping all the other GOP candidates in these voting blocks.

    * Not only did Texas Gov. Rick Perry get only 0.7 percent of the votes, but Politico reports Perry's campaign spent big bucks on direct mail among other things, yet all that spending resulted in less than one percent of participant support.

    * Paul, the runner-up in the primary, did best in the northern part of the state, winning Coos County, as shown by the New York Times election results breaking down counties. It was the only county Romney didn't win.

    * Economists Ross Gittell and Brian Gottlob calculated that all of the media coverage that generated positive impressions about the Granite State regarding this political happening was worth some $6.6 million worth of tourism marketing, as reported by NPR's State Impact.

     

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