[Photo: Gil Shuler Graphic Design]
Graphic design guru Gil Shuler let the cat out of the bag, this morning, and revealed chef Sean Brock's not-yet-named restaurant will be called Minero. Shuler's company has worked with many local establishments, including Husk, to create memorable branding and logos. City Paper noticed a tweet from Shuler and followed up with the public relations team to confirm.
What's a minero? According to the post, "the name is spanish [sic] for miners — mexican [sic] miners used to wrap their explosives in paper and called them tacos." The blog entry has since disappeared (too soon on the reveal?), but Eater has a screen shot here.
· Will Sean Brock's new taco joint be called Minero? [CP]
· Where Did Tacos Come From? [Smithsonian]
· Expect Tortilla Mania at 155 East Bay St. This Fall [-ECHS-]