Fashion Advice App Fashism Dives Into Ecommerce, Launches on Android

Mashable

Fashism, a website and mobile app that lets users solicit community feedback on style, is diving into ecommerce with the launch of an accessories shop. Now, when users are told to "add a belt" or "toss in some bangles" to spruce up their outfits, they can act immediately on that advice.

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Fashism co-founder and CEO Brooke Moreland says the move into retail was inspired by the community itself. Of the hundreds of thousands of comments left on users' outfits, many include recommendations to add a single accessory. Quirky pieces of jewelry and scarves, as well as nail decals, also tend to attract the most votes, she says. So Fashism decided to begin offering those items for purchase directly.

Items were chosen with the site's young (mostly teenage), budget-conscious community in mind. Most accessories are priced in the $12 to $15 range. Nothing costs more than $30.

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Users will be able to access the shop on Fashism's website, Facebook and via Fashism's iPhone app.

The shop is launching with an inventory of just 50 items, but Fashism is planning to expand into ready-to-wear clothing as well as low-priced designer collaborations. Well-known industry figures, including investor and Project Runway judge Nina Garcia, will help put together "curated collections" for the site.

In addition, Fashism is rolling out its Android app Friday. The app allows users to post outfit photos and comment on others' looks on-the-go but does not include access to the shop.

Fashism.com currently receives around 200,000 unique visitors per month.

This story originally published on Mashable here.

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