FIFA posts World Cup action on new YouTube channel

Associated Press

ZURICH (AP) — FIFA has increased its use of social media by launching a YouTube channel showing free highlights from some World Cup matches.

FIFA says it will add features on preparations for the 2014 World Cup in Brazil, streaming live media events and other international tournament matches.

The channel was launched by screening clips from five 2010 World Cup matches, including Spain's 2-0 win against Honduras and the United States beating Algeria 1-0.

FIFA President Sepp Blatter says YouTube users should be able to watch "the greatest moments" of World Cup history.

FIFA says the new channel aims to "further engage with fans by including user-generated content."

Blatter began posting Twitter messages at the 2010 World Cup in South Africa.

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YouTube is owned by Google Inc.