Sustainability has become a bigger story in the denim industry in recent decades, but for Italian mill Candiani Denim, considering the environmental impact of production dates back half a century. In 1974, the Italian government established a nature preserve in the area surrounding Candiani’s factory. The manufacturer was faced with a choice: adhere to environmental directives or relocate. Candiani chose the former and began its ongoing work to reduce the impact of its facility.

The mill, established in 1938, is now headed by fourth generation family member Alberto Candiani. Among its recent moves has been an expansion from solely a B2B company to becoming a B2C brand, and today Candiani has a consumer-facing store in Milan. To accomplish this B2C endeavor, Candiani tapped Simon Giuliani as its global marketing director, leaning on his brand-building expertise.

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On the most recent episode of our Blue Cast podcast, Lenzing’s Tuncay Kilickan chatted with Simon about two of the mill’s buzzy sustainability projects.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.