Discover Yahoo! With Your Friends

Explore news, videos, and much more based on what your friends are reading and watching. Publish your own activity and retain full control.

To get started, first

YOUR FRIENDS' ACTIVITY

    Finding Breakout Musical Acts At The CMJ 2011 Music Marathon Becomes Easier With New Mobile Companion App from DashBid and Nellymoser

    PRWeb – Mon, Oct 24, 2011

    A New Type of Companion App For iPhone and Android Lets120,000 Attendees Find Their Way Among 1300 Performances at 80 Venues Using Rich Media Content, QR Codes and a Scheduler

    New York, NY (PRWEB) October 24, 2011

    For five days, 120,000 indie music lovers will descend on New York City for the CMJ 2011 Music Marathon with the quest of attending all of the must-see breakout performances. But, with 1,300 artists and events at 80 New York City venues, nightclubs and theaters spread all over town, just deciding where to go next could become a challenge for attendees.

    A new type of mobile companion app from DashBid, a video advertising and mobile couponing company, and built by Nellymoser, a mobile apps and mobile experience creator, can become the native guide for those looking to find their way. The app for Apple iPhone and Android devices goes beyond just presenting an event schedule with features that add immediacy and value to the CMJ Music Marathon experience:


    •     A scrolling news feed which highlights news and the latest changes.

    •     Music and mobile videos from more than 500 bands, music downloads, and other information that helps attendees choose which events to attend.

    •     A fully integrated schedule including map directions hosted by Sched (http://sched.org) makes it easy to choose bands and get from performance to performance on time.

    •     A built-in QR code scanner lets attendees check in to each venue. Attendees accumulate points each time they check in for the “Check-in-2-Win” mobile sweepstakes.

    •     Brand recall surveys help brands connect with mobile app users by answering questions about previously viewed mobile video ads.

    •     Premium content is supported with mobile video advertising integrated with DashBid’s mobile video advertising platform. The DashBid application allows advertisers to place mobile video ads and mobile coupons directly on the mobile content.

    •     Discounts and mobile coupons from local merchants provide additional value to attendees.

    •     The app links directly to Facebook.

    “It is not enough to have a mobile website anymore,” said John Puterbaugh, CEO of Nellymoser. “A mobile companion app helps people select what they want to do and guides them on how to do it. It provides premium, engaging content and a way for brands to further connect with audiences through video ads as well as opportunities to save with mobile coupons.”

    “Engaging and activating our attendees beyond the five-day live event itself is critical to helping us monetize all of the CMJ content,” said Bobby Haber, CEO of CMJ, “Partnering with DashBid provides us with a great way to engage our audience 365 days per year. We are excited to have them as the official mobile application of CMJ 2011 and 2012.”

    “Many content companies have live events, conferences, and tradeshows every year where they attract a spike of potential customers,” said Drew Stein, Founder and CEO of DashBid. “We look at these events as important opportunities to activate their audience with a premium content-rich mobile app and then use ongoing content to engage and monetize those customers over the long term.”

    The 2011 CMJ Mobile Companion app is now available at the App Store and Android Market.

    About Nellymoser

    Nellymoser Inc. (http://www.nellymoser.com), a mobile technology company founded in 2000 and headquartered in Arlington, MA, creates instant, interactive consumer “engagements” on mobile phones. These range from contests and product videos to interactive multimedia engagements that can be shared on social media (e.g., Facebook, and Twitter) and include e-commerce for instant product purchases. Nellymoser’s customers include leading publishers, advertisers, retailers, and consumer packaged goods companies. All companies and products listed herein are trademarks or registered trademarks of their respective holders.

    About DashBid

    DashBid (http://www.dashbid.com) is a web and mobile-based advertising technology that helps content companies to better monetize their online and mobile video. DashBid accomplishes this through an easy-to-use, self-service platform that allows advertisers and internal ad sales teams to directly package, price and deliver hyper-targeted video ads and mobile coupons across syndicated content using performance, social and consumption-based data and analytics.    

    About CMJ Network Inc.

    CMJ Network (http://www.cmj.com) connects music fans and music industry professionals with the best in new music through interactive media, live events and print. CMJ.com offers a digital music discovery service, information resources and community to new music fans, professionals and artists. CMJ Events produces the legendary CMJ Music Marathon, the largest and longest-running music industry event of its kind, in addition to live events and tours across the US. The weekly music-business trade magazine CMJ New Music Report is the primary source for exclusive charts of non-commercial and college radio airplay. CMJ Access is an integrated marketing agency specializing in providing its clients unparalleled access to the college and young adult demographic and emerging music world.

    ###

    Ann Carver
    Nellymoser, Inc.
    1-781-645-1515 1220
    Email Information


     

    There are no comments yet

    [ [ [['Connery is an experienced stuntman', 2]], 'http://yhoo.it/KeQd0p', '[Slideshow: See photos taken on the way down]', ' ', '630', ' ', ' ', ], [ [['Connery is an experienced stuntman', 7]], ' http://yhoo.it/KpUoHO', '[Slideshow: Death-defying daredevils]', ' ', '630', ' ', ' ', ], [ [['know that we have confidence in', 3]], 'http://yhoo.it/LqYjAX ', '[Related: The Secret Service guide to Cartagena]', ' ', '630', ' ', ' ', ], [ [['We picked up this other dog and', 5]], 'http://yhoo.it/JUSxvi', '[Related: 8 common dog fears, how to calm them]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 5]], 'http://bit.ly/JnoJYN', '[Related: Did WH share raid details with filmmakers?]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 3]], 'http://bit.ly/KoKiqJ', '[Factbox: AQAP, al-Qaeda in Yemen]', ' ', '630', ' ', ' ', ], [ [['have my contacts on or glasses', 3]], 'http://abcn.ws/KTE5AZ', '[Related: Should the murder charge be dropped?]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 5]], 'http://yhoo.it/JD7nlD', '[Related: Bristol Palin reality show debuts June 19]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 1]], 'http://bit.ly/JRPFRO', '[Related: McCain adviser who vetted Palin weighs in on VP race]', ' ', '630', ' ', ' ', ], [ [['A JetBlue flight from New York to Las Vegas', 3]], 'http://yhoo.it/GV9zpj', '[Related: View photos of the JetBlue plane in Amarillo]', ' ', '630', ' ', ' ', ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], 'http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg', '630', ' ', 'AP', ], [ [['Titanic', 7]], 'http://news.yahoo.com/titanic-anniversary/', ' ', 'http://l.yimg.com/a/p/us/news/editorial/b/4e/b4e5ad9f00b5dfeeec2226d53e173569.jpeg', '550', ' ', ' ', ], [ [['He was in shock and still strapped to his seat', 6]], 'http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg', '630', ' ', 'AP', ], [ [['xxxxxxxxxxxx', 11]], 'http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg', '500', ' ', 'AP', ] ]
    [ [ [['did not go as far his colleague', 8]], '29438204', '0' ], [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]

    News For You

    Loading...