It took a gold key for Patrick and Gwen Yeager of Saint Brieux, Saskatchewan to have a chance at learning the secret to how they get the delicious liquified caramel, into a Caramilk bar. The key could open a safe in Toronto, Canada, where a highly confidential document will reveal the secret to the bearer, for a price.
By agreeing to keep the Caramilk secret, the winner agrees to accept an advance payment of $125,000. But who cares about that when the secret to those delicious chocolates is revealed?
Gwen found the key in a vending machine close to her workplace, according to a Leader Post article. She kept it a secret and wanted her husband to have dessert before dinner, but he refused. After dinner he was astonished at the find, but still did not believe they had won anything. He thought they had to collect all ten keys first!
Patrick and Gwen still have not won the grand prize, but they are well on their way to a journey of a lifetime. In September, they will board the plane to Toronto. In Toronto, ten lucky winners of one gold key each will line up for a turn at the ultimate prize: A chance to see if their key will unlock the door to the Caramilk vault.
Only one key will unlock the vault, with the Caramilk secret inside, and the payout of $125,000, with $125,000 contingent upon keeping the Caramilk secret for a few month's longer.
All is not lost for the unfortunate nine losers though. They still get to figure out how to lug a lifetime supply of Caramilk bars home on the plane with them, or accept a suitcase full of cash just under $10,000 instead. However, they'd be crazy to give up a once-in-a-lifetime chance of making new friends whereever they go, just by handing out free chocolate bars.
The contest has set a chocolate buying frenzy into motion, with many buyers frustrated that the bars are being found broken into pieces at the stores. According to Caramilk on their official Facebook group, they are adamant that even the bars that contain keys can be broken into pieces. So, some free advice for the chocolate vandals, stop ruining the contest for the rest of us!
The odds of getting one of the 10 keys are about one in 1,497,600, which makes it a better deal than Lotto Max.
The key could be made from plastic and be embedded in wax, but Caramilk could be up to their tricks again. The only way to find out what the key is made of, is to find one.
Canadians across the country will be watching with bated breath to find out if all ten keys are found by the time of contest closing. It will be an exciting event in September to find out who will unlock the ultimate national treasure!
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