From Department Store to Drugstore: 12 New Products That Made the Jump
by DEVEN HOPP
Remember once upon time, when face oils were a luxury only to be found behind beauty counters of department stores? Seems like eons ago. But it did take some time for the now skincare staple to cross the luxury lines and make its way into the mass market. From cushion compacts to charcoal masks, scroll through for the latest products to make the jump to drugstore!
More from Byrdie
Hairstylists Share Their Favorite Drugstore Hair Products
The Smart Girl’s Guide to Shopping for Drugstore Makeup
The 7 Best Drugstore Foundations Under $14
Cushion Compact
When cushion compacts first exploded onto the scene in 2015, they were not only hard to find but also rather pricey. L'Oréal is the first (of many, we can only assume) to deliver 12 shades of the Korean-beauty staple with a drugstore price tag. L'Oréal True Match Lumi Cushion Foundation
Matte Liquid Lipsticks
Liquid lipsticks aren’t necessarily new, but they were definitely the product of choice on everyone’s lips last year. Kylie’s Lip Kit might be out of reach, but a few of your favorite drugstore brands have your back. Revlon Ultra HD Matte Lipcolor
Matte Liquid Lipsticks
With 10 shades that promise a matte finish without the dry, flaky feel, you’ll want to stock up on these. Maybelline Color Sensational Vivid Matte Liquid Lip Color
Contour Palettes
We find it a little hard to believe it took until 2016 for contour palettes to hit drugstore shelves, but it’s true. L'Oréal’s contour-and-highlight duo comes in three shades (Light, Medium, and Deep) and includes the brand’s Pro-Sculpt Brush for easy on-the-go application. L'Oréal Infallible Pro Contour Palette
Contour Palettes
Maybelline’s version, which comes in two shades, includes a coordinating shade of blush. Maybelline FaceStudio Master Contour
Glycolic Acid Exfoliating Pads
We’ve been raving about the wonders of glycolic acid for ages. And now Pixi brings us a more affordable version of the exfoliating pads we know and love. Plus, these ones are formulated with soothing (and aromatic) rose water. Pixi Glow Peel Pads
Hydra-Gel Moisturizer
Those gel-cream moisturizer hybrids, known as hydra-gels, are also popping up more and more. You can thank Korean-beauty brands once again for this light, non-greasy hydrator. Garnier SkinActive Ultra-Lift Miracle Wake-Up Cream Hydra-Gel Moisturizer
Hydra-Gel Moisturizer
Soap & Glory’s latest product is designed specifically for the eyes—still with the same delightfully bouncy texture. Soap & Glory Puffy Eye Attack Turbo-Boost Hydragel
Micellar Cleansing Waters
Biggest beauty revelation of late: French women don’t wash their faces. They use this stuff—micellar cleansing water. And while Bioderma may be the French pharmacy go-to, across the pond we can all rejoice over Garnier’s newest launch. Garnier SkinActive Micellar Cleansing Water All-in-1 Makeup Remover & Cleanser
Micellar Cleansing Waters
No, this isn’t a new product. But it was the first drugstore cleansing water, and we still love it. Simple Cleansing Micellar Water
Charcoal Masks
Can we unofficially dub charcoal the ingredient of the year for 2015? It showed up in everything from cleansers to konjac sponges. Charcoal masks became a staple of every oily-skinned girl’s medicine cabinet. But in order to secure one, you had to make your way to Sephora. Not anymore. Yes To Tomatoes Clear Skin Activated Charcoal Mud Mask
Charcoal Masks
We’re suckers for a twofer. Cleanser and mask in one and under $10? So long, clogged pores. Garnier SkinActive Clean+ Pore Purifying 2-in-1 Clay Cleanser/Mask