A filing with the U.S. Patent and Trademark Office revealed that Samsung (005930) will be using the term “Hyper Bright Display” to describe screens for some of its upcoming products. The company was quick to trademark the term prior to the unveiling of the Galaxy S IV, which is significant because recent rumors suggest that Samsung’s latest smartphone will be equipped with a new kind of AMOLED display, called “green PHOLED,” that will be 25% more efficient than older AMOLED panels. The technology is said to make the handset’s 5-inch full HD display brighter than any of the company’s earlier models. Samsung will introduce the Galaxy S IV, possibly with a “Hyper Bright Display,” at Radio City Musical Hall in New York City and BGR will be on hand to bring you the news as it breaks starting a 7:00 p.m. EDT.
UPDATE: RootzWiki reports that the USPTO has rejected Samsung’s “Hyper Bright Display” copyright application on the grounds that “‘hyper bright’ is a very common type of LED display.” It will be interested to see if Samsung still refers to its new displays as “hyper bright” even if it doesn’t own a trademark for the term.
This article was originally published on BGR.com